Healthcare: TVF Comms bids for foothold in PR market
15 Apr 2005
, salesforce training, the production of sales material and 'creative' brand communications activity ...
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Healthcare: GSK's Lawson shifts to Cohn & Wolfe Catalyst
15 Apr 2005
Lawson has quit a role as senior brand manager on Parkinson's disease treatment ReQuip to join C W London as senior professional relations manager within Catalyst. He joined GSK as a graduate trainee six years ago. C W Catalyst represents clients including Novartis UK and Pfizer/Altana Pharma (for ...
Healthcare: Hewer set to lead GSK brand comms
01 Apr 2005
Hewer leads the four-strong brand communications team - one of two within the external affairs depart- ment. She said GSK was also looking for a leader, and an external affairs manager, for the government affairs and policy team. She declined to say whether the posts would be filled internally ...
Profile: Markham on a mission - Gill Markham, UK corporate affairs director, Wyeth
01 Oct 2004 | by Ian Hall
-headquartered Wyeth is the behemoth behind brands such as Zoton and Efexor, controversial HRT drug Premarin ...
Campaign: Second Opinion
17 Sep 2004
enough not to gild the lily. And this agency was smart. Tools that amplified brand talkability used PR ...
Healthcare: Brand visibility
06 Aug 2004
Makers of prescription drugs are increasingly adopting methods of consumer branding. Rob Gray..., there is nothing to stop them from making sure their brand is easily recognised. Consumer branding and mainstream ... are, for the most part, being used to build the strength of ethical brands among the prescribing community. This is particularly true when a drug is first licensed or when branded product comes off patent ...
Healthcare: Pfizer plugs diabetes research for Lipitor
18 Jun 2004 | by Ian Hall
-cholesterol mega-brand Lipitor in reducing heart attacks and strokes in diabetes patients.
Healthcare: Ex-Pharmacia PRO lands Eli Lilly senior comms job
18 Jun 2004 | by Ian Hall
across 31 markets. One brand on which PR will focus is attention deficit hyperactivity disorder brand ...
Campaign: Healthcare PR - Durex adds weight to National Condom Week
18 Jun 2004 | by Lynne Roberts
and Plan To lend gravity and focus on health issues while keeping the Durex brand central to National ...
HEALTHCARE: Pharmas face the future
13 Feb 2004 | by Mary Cowlett
-earning brands are falling off patent, and drug pipelines are feeling the pinch, a longer-term concern ... such as public affairs, internal comms, product comms, health technology appraisal, brand management, CSR ... of its PR function sits within its individual brand teams. 'Rather than building on the corporate brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
