Nurofen 'core' by Mother
20 Jan 2010
;} The campaign is aiming to give the Reckitt Benckiser owned brand a modern look and will continue to carry ...
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Editor's Comment: Unilever's Paul Polman: a CEO worth every penny
09 May 2012 | by Noelle McElhatton, Noelle.McElhatton@haymarket.com
that brands should succeed only if they are a force for good. He's credible, too, when he rues the prospect ... : as consumers demand the highest ethical standards from brands, Polman's mission to ensure Unilever is run ...
Boots revamps pharmacies to reflect specialities
04 May 2012 | by Matthew Chapman
great patient care and they like having the Boots brand sitting in the hospital." The brand has already ...
Unilever to mark sustainability efforts through corporate campaign
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
Unilever has confirmed it will launch a corporate brand campaign to showcase its sustainability...of its brands. The move marks a major push by Unilever to drive awareness of its corporate brand. Its marketing has previously focused largely on driving awareness of its individual brands. Details ... range, across brands such as Ben Jerrys, Lynx, Dove and Sure. Unilever began using its corporate ...
Panadol to sponsor Keith Lemon's jump to ITV1
29 Mar 2012 | by Maisie McCabe
Gray, senior brand manager, Panadol, said: "Panadol comes to the aid of UK consumers with its pain ... for the brand to reach its core target audience." Follow Maisie McCabe on Twitter @MaisieMcCabe ...
Brand Manager of the Week: Lisa Harrison
20 Mar 2012
VMS brand manager, PharmaCare Europe...- Describe yourself in three words. Seriously fun achiever. - What would you be if you weren't a brand manager? Running a Champagne bar somewhere very, very hot. - What advice would you ... created appear in the Adwatch section of Marketing. After that, I'll retire. - If you were a brand ...
P&G marketing chief admits it needs to fundamentally shift how it operates
14 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
Marc Pritchard, global marketing and brand building officer at P G, was talking at a P G ... is not about digital marketing, it's about brand building in the digital world." The conference looked ... for technology s sake", but instead the way that P G aimed to engage with people in "real-time" and build brands ...
Global Radio strikes first partnership with Anadin
13 Mar 2012 | by Matthew Chapman
Heart FM has struck an 11-week partnership with Pfizer-owned pain relief brand Anadin in a deal..., which will offer users the chance to win an additional prize of 500. Helen Cross-Fancy, brand ... personality, which compliments Anadin's understanding and friendly brand positioning." Follow Matthew ...
Sector Insight: Vitamins and supplements
08 Feb 2012 | by Jane Bainbridge
with Boots taking about a fifth. Six in ten adults think own-label vitamins are as good as branded. Over ... communications for brands including Seven Seas, Jointcare, Multibionta and Haliborange. He has previously had ... , Vitamins (including Berocca brand) and marketing excellence in Bayer s consumer care division since 2007 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
