Bank of Scotland 'with you all the way' by RKCR/Y&R
02 Feb 2010
-fareast-language:#0400; mso-bidi-language:#0400;} The brand campaign aims to show consumers the bank ...
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ING Direct 'fables' by BMB
18 May 2011
ING Direct, the insurance and mortgage brand, takes inspiration from a children’s book of fables
Zurich Connect 'blue and orange' by Publicis Dialog
10 Jul 2009
, blue and orange, that bring to life the brand's promises of price and quality....The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...
Apple cements most valuable brand status as UK's giants slide
22 May 2012 | by Daniel Farey-Jones
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
PAA lands Investec private banking account
17 May 2012 | by Sara Kimberley
the financial brand's private banking division with a big focus on loyalty marketing. Until now, the bank has ... will continue to handle the brand's advertising. Last year, Investec struck a deal with the England and Wales ...
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
Iain Anderson: Lobbying's open book
10 May 2012 | by Matt Cartmell
five years, adding that the agency is now being called on to help financial services brands ...
MasterCard unveils PayPass digital wallet
08 May 2012 | by Alex Brownsell
mobile and online checkout button, which brands can use on their e-commerce websites. Several ... to provide a single platform for new payment technology. The brand is also encouraging the developer ... , as well as by partner retailers and banks. The first partner brands for PayPass include American ...
FindaProperty and Halifax launch home finder app
08 May 2012 | by Matthew Chapman
director, said: "I'm certainly not thinking about it as to whether it's a transactional tool or a brand ...
WPP lands global Bank of America ad and branding account
04 May 2012 | by Daniel Farey-Jones
WPP has won out against BBDO in a global advertising and branding pitch for the Bank of America...The team will handle Bank of America's overall brand positioning, as well as branding ... s brand agency Brand Union already handled some work for the client. Hill Holiday has retained ... both the progress we ve made as well as the value of our brand and our company to all of our ...
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- SALES MANAGER - CORPORATE / M.I.C.E. / TRAVEL TRADE Langham Place Hotel Hong Kong , Hong Kong
- Financial Communications/Investor Relations - Senior Associate OgilvyPR , Beijing
- National Marketing Director Michael Page International , Shanghai
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
