Aviva 'tell us your story' by Abbott Mead Vickers BBDO
10 Jun 2010
Insurance brand Aviva has launched an ad campaign encouraging consumers to nominate local community
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More Th>n 'brand campaign 2012' by VCCP Partnership
24 Jan 2012
More Th>n has launched its latest ad with Josh Robert Thompson as the voice of "More Th>n Freeman".
More Th>n 'Personal Claims Handler' by Fallon London
21 Jul 2009
, Fallon is telling consumers in its latest TV ad for the brand.
Zurich Connect 'blue and orange' by Publicis Dialog
10 Jul 2009
, blue and orange, that bring to life the brand's promises of price and quality....The characters, voiced by comedian Alexander Armstrong and Mutual Friends actor Marc Warren, act as brand spokesmen for the new direct insurance offer from Zurich Connect. The duo represents the good value as well as the quality of the new product. The end line reads: A little price, a lot of cover. ...
Trading places: this week's people moves
25 May 2012 | by Daniel Farey-Jones
marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...
Zurich calls £100m global ad review
24 May 2012 | by Anne Cassidy
Worldwide currently handles the brand s advertising in key markets, including Europe, North America and Asia ... . Zurich s most recent major TV campaign in the UK featured two animated figures wearing the brand logo ... first aired in 2009. The brand s advertising has been supported by DM, digital and experiential work ...
Brand barometer: Car insurers, which one is most prominent online?
18 May 2012 | by Gemma Charles
Admiral is the most prominent, followed by Aviva
Direct Line Group recruits former HSBC marketer Evans
17 May 2012 | by Alex Brownsell
of brand portfolio and partnerships, as the business bolsters its management team ahead of a divestment..., which owns brands such as Churchill, Green Flag and Privilege, rebranded from RBS Insurance earlier ... understand and segment our customers; accelerate the development of our best in class brands, and deliver ... brand , with TV ads featuring its bulldog mascot, joined by actor Martin Clunes. ...
RSA Insurance Group cuts comms team by 60%
02 May 2012 | by Sara Luker
The group, which owns the More Th n insurance brand, has reduced its group corporate comms function s headcount from five to two. UK Western Europe external comms head Simon Kutner and his ... follows RSA s appointment of MHP Communications to handle the brand s EU and UK public affairs account. ...
When social media turns bad: dealing with negative comments
26 Apr 2012 | by David Benady
part of 'the conversation' and amplify their media investment. Brand View: Daryl Fielding, Kraft ... reaction on social media has been positive. It says that it welcomes conversations about the brand ... Insurance Group, argues that brands need to avoid knee-jerk reactions. 'As an individual, you may only see a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
