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Kopparberg 'un-established since 1882' by RKCR/Y&R

Kopparberg, the premium cider brand from Sweden, has launched a £10 million campaign that aims

Carlsberg 'fan academy' by Fold7

As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...

Absolut 'London microsite' by Holler

An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...

Strongbow 'get the job done' by St Luke's

Strongbow has unveiled a multimillion-pound advertising campaign that extols the cider brand as a

Greene King 'crafted for the moment' by Grey London

Grey London has created a TV campaign for Greene King, its first work for the brand since picking

Hennessy 'wild rabbit' by Droga5

Hennessy has unveiled the brand's new campaign, which aims to draw parallels between the journeys

Newcastle Brown Ale 'no bollocks' by Droga5

Three TV ads in the campaign parody the glamour seen in ads from other brands in the sector, aiming to send up the pretence with its "no bollocks" endline. Charles van Es, the brand director ... guys know it when they are marketed to, so we believe it s time for a beer brand to give it to them ...

Cobra 'Cobra train' by BMB

It will be the driving force behind Cobra s ambition to be a top-ten UK beer brand. The spot features a train travelling through the Indian landscape. The campaign also features talented people including DJs and a food writer discussing the culture. It was written and art directed by Julia Martens ...

Andes Beer 'the great escape' by Del Campo Nazca Saatchi & Saatchi

Facebook page. The work follows the beer brand s "friend recovery" campaign last year and the Andes ...

Heineken 'The Serenade' by Wieden & Kennedy Amsterdam

Based on the brand s second global film "the date", the new app enables Heineken consumers to send humorous, personalised songs to potential partners, inviting them on a date. The Serenade is available ... their own songs via Heineken's Facebook page. The Serenade is part of the brand s "open your world ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.