London Business School hires The Communications Agency
03 May 2012 | by Ian Darby
"to bring to life its new brand message". ...
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FACE 'Bill Bailey' by Grey London
26 Jan 2011
brand partners to join the charity s network of schools, farms, industry bodies and government ...
Cancer Research UK campaign supports removal of tobacco brands
27 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
packaging on children, calling for all branding to be removed from packs....branding on tobacco packaging, supported by a series of press ads. The film coincides with Cancer ...
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
brands and government aimed at investigating commercialism....people. The committee said: "While no one individual brand is to blame, children and young people must ... and branding techniques on young people a feature of its new school education programme to raise resilience ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
The Prime Minister's office is launching a digital brand intended to help young people make better...In a document seen by Marketing , Number 10 said it will develop a web platform under the brand I am , to help the UK s estimated 1m young unemployed people. The site is to roll out in April with the aim of becoming a core utility , offering the best of careers information . It will be supported ...
Open University awards ad account to Leagas Delaney
27 Oct 2011 | by Sara Kimberley
will be responsible for the brand's creative and strategic marketing activity in the UK and overseas. It will initially focus on the university's brand strategy with an above-the-line campaign. TMW, Meteorite and 20 ...
Department of Health makes calorie reduction call to food industry
13 Oct 2011 | by Gemma Charles
brands for the anti-obesity scheme....' report highlights the importance of food and drink brands in meeting the target. 'The contribution ... in community settings. A co-branded LazyTown and Change4Life scheme targeted at children under the age ...
Helen Edwards on Branding: A masterful exchange
25 Aug 2011 | by Helen Edwards
. Even if you choose a brand-management elective to run alongside the compulsory modules, you will find ... with agencies, conversely, will feel more frustrating than ever, as your ability to see branding issues through ...
Mumsnet co-founder urges brands to engage in 'fresh new ways'
23 Jun 2011 | by Loulla-Mae Eleftheriou-Smith
Brands need to engage with parents in fresh and entertaining ways is the unequivocal verdict...brands, such as Innocent, PizzaExpress, Lego and Manchester City. Longton identified modern mothers as "educated, savvy, cynical and irreverent" parents, who are "early adopters" who want brands to create ... and money". Longton said that brands need to involve mums and enfranchise them, referencing a recent ...
OU invites tenders for £10m account
12 May 2011 | by Matt Williams
The learning body has issued a statutory tender, which covers all of the brand's creative and strategic marketing activity in the UK and overseas. Agencies have been given until 7 June to respond ... brand strategy and above-the-line creative work, and the second covering UK direct marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
