Out-of-town retailers and betting brands escape Portas clampdown
30 Mar 2012 | by Matthew Chapman
Out-of-town retailers and betting brands have avoided a clampdown by the Government after
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Ken Livingstone must move from personality to policy, say comms consultants
12 Apr 2012 | by John Owens
'. Calling Johnson a one-man detoxification machine for the Conservative brand, he pointed to what he saw ...
Industry bodies respond to Government plans to tackle binge-drinking
23 Mar 2012 | by Gemma Charles
The plan, which is laid out in the Home Office's long-awaited alcohol strategy, will also consult on whether to scrap multi-buy promotions. The measures have followed months of speculation and lobbying, with drinks brands mostly making the case against the proposals. Prime Minister David Cameron said: "When ...
Downing Street plans careers brand to target youth unemployment
14 Feb 2012 | by Sarah Shearman
The Prime Minister's office is launching a digital brand intended to help young people make better...In a document seen by Marketing , Number 10 said it will develop a web platform under the brand I am , to help the UK s estimated 1m young unemployed people. The site is to roll out in April with the aim of becoming a core utility , offering the best of careers information . It will be supported ...
Editor's Comment: Cameron's broadside merely a smokescreen
01 Feb 2012 | by Noelle McElhatton
that gambling faces the same fate as tobacco? Brands beware: this is not the time to be defensive. Engaging ... is no magic wand. The benefits of brands tying the knot Marriage is more fashionable than ever. Isn ... . As it is in life, so it is in marketing (page 32). Is it the fault of promiscuous brand owners or feckless ...
MPs to quiz beauty marketers on body confidence
26 Jan 2012 | by Gemma Charles
with fashion, beauty and media brands to tackle the issue of body confidence, primarily among girls and women ...
Marlboro owner to sue over cigarette branding clampdown
21 Nov 2011 | by Daniel Farey-Jones
olive-brown packets and the brand and product names will appear in a standard colour, position, font ... of dollars" for the loss of its trademarks and investments in Australia. The brands it owns in Australia ... competitor brands, and thereby substantially diminishing the value of PMA s investments in Australia ...
Is adland protecting children enough?
27 Oct 2011 | by John Tylee
. Brands shouldn't just be good corporate citizens because it's the right thing to do, but also because ... . Concern among mothers about excessive sexualisation is such that major brands are already very circumspect ... . "However, this is more of a cultural than a regulatory issue. Companies that use children as brand ...
Tories give up party political broadcast slot for East Africa
05 Oct 2011 | by Maisie McCabe
comprised of former TV broadcasters and has made films for brands such as Marmite, Smirnoff, Western Union ...
Think BR: Brand Cameron - a defining moment
31 Aug 2011 | by Gareth Ellis
Cameron must find an idea to anchor his political brand, or he is lost, writes Gareth Ellis...Since his rise to the Tory leadership, we have never known what Brand Cameron really stands for. Political brands are built around a strong personality, a clear position and a simple narrative. Dave ... easy charm and wit. But events, dear boy, have caught up with him, exposing a brand that s long ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
