Hovis 'poppy' by MCBD
02 Nov 2009
MCBD's latest work for British bread brand, Hovis, celebrates the annual poppy appeal in memory
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Post Office 'The new People's Post Office' by Mother
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The ad is part of a marketing drive to reinforce the Post Office s position as a hub for local communities and to promote the brand s successful range of financial and travel services. ...
The Civil Service Benevolent Fund changes name
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was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
Home Office calls fast-turnaround ad pitch
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existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
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"Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
Museum of London readies comms drive
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on social media. This audience can become powerful brand advocates. 'We were producing far too many ...
John Shewell: Why good communication can be disruptive
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. Organisations have the opportunity to encourage big conversations and demonstrate they are a democratic brand ...
ASA raps Scotland's panda 'gift' claim
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. Unilever's grooming brand Lynx sponsored the panda mating programme at Edinburgh Zoo as part of its ...
'Aggressive marketing' played role in summer riots, says panel
28 Mar 2012 | by Gemma Charles
brands and government aimed at investigating commercialism....people. The committee said: "While no one individual brand is to blame, children and young people must ... and branding techniques on young people a feature of its new school education programme to raise resilience ... dialogue between Government and big brands, to further this debate. The ASA said it would "take ...
Coca-Cola eyes Olympic velodrome naming rights
13 Mar 2012 | by John Reynolds
The move comes as public authorities begin targeting brands to support the London 2012 legacy ... the naming rights to the cycling arena, said that Coca-Cola made the association between the brand ... funding the building of new assets within the park, if this suited a brand s plan. The OPLC declined ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
