Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
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Broadbandchoices.co.uk seeks consumer agency
15 May 2012 | by Matt Cartmell
The site, which is part of the Consumerchoices.co.uk group, has launched a hunt for a consumer agency as it seeks to grow its brand. Consumerchoices.co.uk PR manager Emily Church told PRWeek that the brand has shortlisted up to three agencies, which will be pitching in the coming weeks. Church said ...
Virgin Media Business seeks digital shop
26 Apr 2012 | by Sara Kimberley
Virgin Media Business, which brought together the NTL and Telewest brands before being renamed in 2010, has contacted agencies ahead of a pitch for the business. The brand currently works with a ... are constantly looking at how we develop our marketing to ensure we both live and breathe the brand, but to also ...
Virgin Media sponsors the Red Devils
05 Apr 2012 | by Sarah Shearman
on the Red Devils' jumpsuits and there will be branding on the team's website. Graeme Oxby, executive ... work and ambition and what better fit for two red, British, superfast brands." Other Red Devil ...
NSPCC names Mike Parker as marketing chief
20 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
moved away from campaigns based on shock tactics to encourage consumers to engage with the brand. ...
The rise of ad sales spells new era at Microsoft
26 Jan 2012 | by Jeremy Lee
The advertising division's Andy Hart sees the brand as a media opportunity more than a tech company...with and for technology brands ever since. However, Hart does a good job of putting together a pitch for why Microsoft ... . The brand needed boosting. We needed to bring it back to the top table," he says. "I've been very lucky ...
The DIY creative brands
20 Jan 2012 | by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers ... basis. None of the brands above would claim a full-scale ad creation capability - Littlewoods ... . This approach is not limited to attention-grabbing dotcoms, or even characterful, niche brands - although plenty ...
Vodafone copies Volkswagen and Dixons with Star Wars campaign
18 Jan 2012 | by Sarah Shearman
. Danielle Crook, director of brand marketing, Vodafone UK, said: "These small things can mean the world ...
VivaKi strikes exclusive ad deal for Xbox entertainment apps
07 Dec 2011 | by Sarah Shearman
, sports, music and news brands, including YouTube, Channel 4 and MSN, later this month, with the BBC set ... of entertainment apps on the online platform Xbox Live is part of the brand s play to move beyond gaming ...
BBH and DDB reach final stage of £36m Virgin Media pitch
17 Nov 2011 | by Anne Cassidy
Jeff Dodds, the executive director of brand and marketing communications at Virgin Media said: "Following outstanding creative pitches from all four agencies, we've decided to progress DDB London and BBH to the final stage." "We've been absolutely delighted by the quality of work we've seen over the past six ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
