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Created by BETC Euro RSCG, the humorous campaign introduces Paul Bearman, a bearskin rug that has come to life to follow his dreams of becoming a film director. The activity marks the first major brand campaign launched by Canal+ since "closet", which was named by The Gunn Report as the most ...
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...
Orange is to overhaul its brand sponsorship activity, ending its association with the Prize...and the brand may extend into movie production. Steven Day, head of brand and communications, Everything ... phase out the Orange brand. He argued: "We've pulled out a number of high profile sponsorships ... , efficiency and the [film focused] branding strategy". Speculation that Everything Everywhere, the UK joint ...
brands such as Associated Press, as well as festivals and production companies not just in the UK ...
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
of 3D cinema was a catalyst for digital, which has its own benefits for studios, consumers and brands ... , and is it set to change much by 2013? As the media landscape continues to fragment, the impact and brand ... to the "consumer journey", enabling advertisers to deliver brand-focused, cross-media campaigns ...
s appearance at sports, fashion and red carpet events and partnerships with other brands. The two-year brief will focus in 2013 on an integrated PR and digital activity for the Postman Pat brand, working ...
away with family-friendly products from almost 200 participating brands, including those owned ...
Cobra Beer, the Indian beer brand owned by Molson Coors, is launching a £4m marketing campaign in a...blogger; and Vandana Verma, a food and lifestyle writer. Previous work for the brand used ... strides for Cobra to become a top 10 beer brand in the UK. The ninth and 10th biggest selling beers ...
the benefits of a premium product against a backdrop of possibly weakened brand perception. A combination ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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