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. Immediate Media claims this is the first time a gardening title or a BBC brand has used a scented cover ... became the first BBC brand to use Immediate Media's innovative in-house web platform, following ...
industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...
which also fits into the house look and brand of all four media owners. Players can also access the game ...
. Naturally, multiplatform brand management was high on the agenda, and the tablet was discussed more ... at brands and their importance to multiplatform publishers, the benefits of certain platforms to specific ... magazine brands can meet these needs. Dolphin told the conference that new digital platforms have given ...
for London, soft drinks brand Yog and the London Sealife Aquarium. Scout London is already available ...
for new car launches. Haymarket Media Group publishes Media Week and Brand Republic. Follow Arif ...
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
Luke Bozeat, managing partner at MediaCom told Media Week brands will continue to be the key...s about content. It s content the consumers want and that brands want to be associated with." During his talk he said publishers could use brand partnerships to help fund projects and quality content ... sort of funding mechanism for that, then they need to start thinking about the brands that might ...
the view that publishing is now about content grouped under a brand rather than any particular platform ... it's not all positive feedback coming your way and you do need to gear up as a brand to deal with it ...
The main challenge facing the publishing industry is the decline of print, said Wood. He added: "As print markets decline and advertising migrates, how do you transition a print business to become a digital brand business before the changes in the market blow your business model apart; in other words ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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