MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
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Sony 'make.believe' by 180 Los Angeles
03 Nov 2009
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
Think BR: Advertising for the second-screen
22 May 2012 | by Andrew Fisher
adverts at this year s Super Bowl, when we partnered with a third of the brands that advertised during ... exclusive content and receive special offers. This dramatically increased brand engagement ... on to interact with the commercial, interacting and developing an affinity with the brands. As the digital ...
Mobile to be 'biggest branding product on the planet', says IAB chairman
18 May 2012 | by Sarah Shearman
Mobile is set to be the "biggest branding product on the planet", but advertising on it can prove a...' and 'How brands are making the most of mobile'. In contrast to other media, such as TV or radio which ... made it a "special place, demanding special care". "If brands are not to be resented in this highly ... and invest so much of myself in this device, I don't want it hijacked. Brands can join in, but not invade ...
Katherine Levy: We should be wary that consumers are still wary of cookies
17 May 2012 | by Katherine Levy
to be alarmed about. The race is on for brands to come up with clever, creative ways of executing consent ...
Sports lifestyle brand Extreme Group seeks agency for lifestyle push
15 May 2012 | by Sara Luker
alternative sports lifestyle brands....brand Extreme Destinations, driving experience company Extreme Element and sports beverage brand Extreme ... -by-project basis by grouping brands together for briefs. It is thought this is the first time it has looked for an agency to work across its entire portfolio. In 2004, the brand hired Frank PR to handle media backlashes ...
Think BR: 4G can unlock the creative potential of mobile
15 May 2012 | by Luke Harris
more than doubled in the last twelve months to 203m , as brands and advertisers ramp up investment ... . It s an extremely exciting time in mobile advertising right now, with big brands ready to invest and experiment ... that when 4G arrives brands and mobile agencies are ready to hit the ground running and take full advantage ...
Smooth Radio to launch 'Feed Your Soul' campaign
11 May 2012 | by Maisie McCabe
target listeners to truly engage with the Smooth Radio brand and explore what it has to offer ... for brand ambassadors , who then featured in subsequent ad campaigns, and the promotion of Smooth Radio ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
