07 Oct 2011
avatars and the chance to own a Batman-branded Xbox 360 console.
Gamers will be directed towards ...
03 Nov 2009
Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...
16 Oct 2009
In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...
20 Apr 2012
| by Sara Luker
with lifestyle, fashion and music brands large and small, and their ability to create engaging content ...
02 Apr 2012
| by Matthew Chapman
than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street....video-gaming specialist and Game is the leading brand in a 2.8bn market in the UK.
"We have ...
26 Mar 2012
| by Matthew Chapman
Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half
06 Mar 2012
| by Gemma Charles
Tesco is seeking to build brand engagement with customers through the launch of its first Facebook
29 Feb 2012
| by Sarah Shearman
for brands to deliver targeted video ads to global audiences across high quality media properties on a ...
28 Feb 2012
| by Loulla-Mae Eleftheriou-Smith
, prepares to launch a branded theme park in Finland....and associate it with a strong and well-known brand."
The park does not have an official opening date ...
27 Feb 2012
| by Emily Hunt
, possibly more than ever, open to engagement with brands through gaming.
For marketers looking to tap into this market, brand tie-ins and sponsored free games can be a great way to engage.
Like any targeted ...
have found that older women:
Are open to brand tie-ins and sponsored free games as long ...