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Xbox 'Batman: Arkham City' by Weapon7

avatars and the chance to own a Batman-branded Xbox 360 console. Gamers will be directed towards ...

Sony 'make.believe' by 180 Los Angeles

Sony is launching 'make.believe', a global brand initiative created by 180 Los Angeles, which seeks...The integrated campaign aims to demonstrate the partnership of creativity and innovation within the Sony brand. The dot represents Sony, as the point where the two meet and work together to put the ideas into practice. The tag line was first used by the brand in Juan Cabral's directorial debut ...

Nintendo 'ant and dec' by Karmarama

In a departure from the brand s usual marketing techniques, the TV ads drive viewers to visit the website, enjoynintendo.com, to discover the results of the challenges and interact with the brand digitally. The campaign kicks off today with an interview with Ant Dec in their homes talking about ...

Game publisher Square Enix hires Exposure for consumer brief

with lifestyle, fashion and music brands large and small, and their ability to create engaging content ...

Game and Gamestation brands survive following acquisition

than 3,000 jobs and ensure that the Game and Gamestation brands continue to exist on the high street....video-gaming specialist and Game is the leading brand in a 2.8bn market in the UK. "We have ...

Game Group to close 277 stores and put up for sale

Game Group, the high street retailer behind Game and Gamestation brands, is to close almost half

Tesco debuts 'Delivery Dash' Facebook game

Tesco is seeking to build brand engagement with customers through the launch of its first Facebook

WPP's 24/7 Real Media enters RTB fray

for brands to deliver targeted video ads to global audiences across high quality media properties on a ...

Angry Birds to open official theme park

, prepares to launch a branded theme park in Finland....and associate it with a strong and well-known brand." The park does not have an official opening date ...

Understanding older women gamers

, possibly more than ever, open to engagement with brands through gaming. For marketers looking to tap into this market, brand tie-ins and sponsored free games can be a great way to engage. Like any targeted ... have found that older women: Are open to brand tie-ins and sponsored free games as long ...

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Campaign Jobs



Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.