Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
brands such as Associated Press, as well as festivals and production companies not just in the UK ...
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Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
'Take Part', which is intended to wrap all the brand's Olympic activation together. Messaging is also ...
CREATIVE STRATEGY: Peugeot dances with the school of cool
17 May 2012 | by Simon S Kershaw
dancing and it's in right now. We re as good a brand as any to ride that wave." It may not be an idea ...
Metro leads cross-media partnership for Men In Black 3
17 May 2012 | by Nick Batten
which also fits into the house look and brand of all four media owners. Players can also access the game ...
Future readies Total Film iPad edition
09 May 2012 | by Arif Durrani
Total Film, Future's movie brand, is preparing to launch an interactive monthly iPad edition...: "Total Film is the perfect brand for the iPad good-looking, cool, interactive, forward-looking and all ... that s truly best in class." Future now has more than 70 brands available to purchase on Apple's Newsstand ...
Orange introduces Sylvester Stallone to Inbetweeners' Jay
03 May 2012 | by Matthew Chapman
of the brand's association with film, which includes Orange Wednesdays and the Orange Film To Go service, which ...
Grolsch launches first feature from Film Works brand platform
20 Apr 2012 | by Emma Powell
Dutch beer brand Grolsch is this weekend premiering the first in a series of feature films produced
P&G launches London 2012 Olympics campaign
18 Apr 2012 | by Emma Powell
2020. Since launching its first P G corporate branded campaign in the UK last year, P G claims ... in favourability. P G is also rolling out individual brand campaigns across its portfolio to support the Olympic ...
James Bond to swig a Heineken in Skyfall
05 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
, as part of the brand s tie-up with the franchise, which began in 1997. A Heineken spokesman said: "In ... product placement for some time, featuring brands such as Aston Martin and Virgin Atlantic, but industry ... budget coming from brand payments. Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES ...
ISBA Conference: Social media measurement is 'growing up'
21 Mar 2012 | by Sarah Shearman
Brands using social media are still in the fan-acquisition stage and haven't seen ROI yet...was chairing the panel, agreed that brands "have to be in social media for the long game, have authentic ... and brand marketing. It's difficult to directly attribute a clear ROI with so much going on with brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
