24 May 2012
| by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music...after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see.
Music and brands: Old school vs new wave
Case Study: Smirnoff ...
companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
18 May 2012
| by Nick Batten
and buying of its debut marketing campaign to drive up interest in the brand, and support the launch of a new...the success and growth of this exciting brand.
"Heavily targeting music fans, clubbers and holiday lovers ...
brand that really understands its audience and what they are after, which shows in the amazing artists ...
and how to reach them. This level of marketing activity reflects a significant expansion of our brand ...
11 May 2012
| by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
03 May 2012
| by Sarah Shearman
-free, Spotify has stepped up the opportunities for brands on the service first through the launch of apps and, more recently, with the launch of brand pages .
Spotify has also introduced a 'Play Button ...
30 Apr 2012
| by Rory Sloan
, which also means increased opportunities for brands to target them.
Unfortunately, though, the growth in popularity of UK festivals hasn t been without its negatives, as recent debate is suggesting.
With brands ...
do have an issue with is a brand s marketing team and its agencies not giving proper consideration ...
24 Apr 2012
| by Matthew Chapman
to speculation that the mobile brand will be dropped by parent company Everything Everywhere.....
Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ...
will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue prospectus proposing a substitution for one or both of the existing brands .
RockCorps, which launched ...
19 Apr 2012
| by Emma Powell
Coca-Cola has struck a global partnership with Spotify that is set to help both brands expand...Spotify will be the official partner of the brand's music-themed global marketing campaign next year.
Under the terms of the agreement, Spotify will be the key technology for Coca-Cola Music's global activity. In return, Coca-Cola will integrate Spotify into its Facebook presence and timeline ...
19 Apr 2012
Utilising the latest technology and music festival innovations are just two ways for brands...music space bring to a brand?
Involvement with live music provides brands with the opportunity ...
brand loyalty, affinity and trust too. On top of this, given the sheer amount of people attending gigs ...
and swap memories. The smart brands capitalise on this and become part of every stage of the experience ...
10 Apr 2012
| by Sarah Shearman
To mark the launch of Madonna's latest album, 'MDNA', the Diageo-owned vodka brand is offering a "VIP access card" on limited-edition packs, giving fans access to a free remixed track to download on Facebook, as well as exclusive behind-the-scenes content from Madonna and the opportunity to win tickets ...
15 Mar 2012
| by Kate Magee
The car brand's comms director Marc Raven claimed that the ongoing product placement deal was the first of its kind in the motoring industry, adding that it was a great way for the brand to promote itself to females, particularly 18- to 35-year-olds.
'The main opportunities for us in women ...
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