Laura McKechan: Mastering the art of war
17 May 2012
"Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
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Special effects company Artem appoints TPR for global brief
21 May 2012 | by Hannah Crown
brands such as Associated Press, as well as festivals and production companies not just in the UK ...
Expedia's senior marketing director joins Media360 client panel
11 May 2012 | by Jeremy King
senior clients of brands, including British Airways, Samsung, John Lewis and Virgin Media, as well a ...
Food & drink: Jack Daniel's creates dramatic buzz
26 Apr 2012 | by John Owens
management (eCRM) database. Strategy and plan Stir PR suggested the brand sponsor The Old Vic ... with the theatre to provide gold membership, giving the brand backstage passes and tickets to entertain VIPs ...
Orange RockCorps gigs suspension hints at demise of mobile brand
24 Apr 2012 | by Matthew Chapman
to speculation that the mobile brand will be dropped by parent company Everything Everywhere..... Orange will continue to sponsor RockCorps in France, where the brand is owned solely by France Telecom ... will exacerbate speculation that Everything Everywhere could drop the brand. In January, it released a bond issue prospectus proposing a substitution for one or both of the existing brands . RockCorps, which launched ...
Ross Noble brings in Katie Phillips PR for nationwide tour
30 Mar 2012 | by John Owens
venues around the UK from January to April 2013 with a brand new show. ...
Coca-Cola leads brands eyeing post-London 2012 venue naming rights
23 Mar 2012 | by John Reynolds
, it is not just sports-lovers and the media taking note. Coca-Cola has emerged as the first brand to show...The soft-drinks brand will no doubt be one of many - Sky is also rumoured to be have the velodrome ... Dome (see below), is prompting brands to weigh up opportunities for smaller-scale deals. 'Naming ... director of sponsorship agency Fast Track, says the key to such deals is for brands to add value ...
Ted Baker launches pop-up customer illustration studio
09 Mar 2012 | by Sarah Shearman
Smith, brand communication director at Ted Baker said: "Ted's Drawing Room in some ways sums up why, as a brand, we're developing so strongly attention to detail and putting the customer first ...
Royal Albert Hall appoints Good Relations to refocus on charity work
05 Mar 2012 | by John Owens
press. Leading the programme of profiling, media relations and brand activation will be the agency ...
AOL partners Promote Iceland for pan-Euro campaign
23 Feb 2012 | by Loulla-Mae Eleftheriou-Smith
AOL has partnered with tourism body Promote Iceland to see the launch of its first branded blog...to life The Huffington Post UK's first branded blog, as part of the new "Inspiration" , which offers brands deeper social integration with readers through video, blogs and social media. The marketing ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
