The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
As a sponsor of the England football team and the Uefa Euro 2012 tournament, the campaign is a key activity for the brand this year. The light-hearted spot, created by Fold7, features a "fan academy" training facility where fans are put through their paces by celebrities from the world of football ...
An interactive game on the site allows users to explore the different eras and inspirations behind four of Hewlett s character creations that appear on the vodka brand s limited-edition bottles. Hewlett also drew the backgrounds for the site, which was art directed by Barry Markham. ...
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
and is also being adopted by brands for initiative including virtual window shopping. Tesco is running ...
It's time for brands to embrace the new generation of innovators, writes Ronnie Crosbie, planning.... And this is where big brands can learn a thing or two from start-ups. O2 is leading the way, having recently made ... . And it s this not-yet-jaded passion that is the key to Instagram-like innovation. Although most brands don t even ... saturated culture, if brands don t give consumers what they want, consumers will use the internet to find ...
for more "relevant and innovative" ways to build the brand through digital channels....revealed it to be the third most engaged-with brand in the UK on Facebook, scoring an engagement level of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency ... manufacturer's Facebook and Twitter accounts, as well as supporting brand activity such as product launches ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
The Microsoft UK chief marketing officer is honing its strategy of promoting the parent brand...of the world's biggest technology brands, Philippa Snare seems very relaxed. What makes the demeanour ... the marketing and operations division. The creation of the unit is part of a global strategy to ensure brands ... applications, 'very successfully', and created 'strong brands, products and service experiences within those ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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