Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
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Brand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
The proliferation of digital music has led big brands to shift toward collaborations with music...after its original release, due to its use in a Levi's 501s TV ad, the power of marrying a brand with music was plain to see. Music and brands: Old school vs new wave Case Study: Smirnoff ... companies to bring their brand story to life. Pepsi's recent announcement that its first global campaign ...
Experian kicks off £6m media review
24 May 2012 | by Katherine Levy
Experian, the online credit-checking service that owns the CreditExpert brand, is reviewing its £6
Novak Djokovic to wear Uniqlo at French Open
24 May 2012 | by John Reynolds
Uniqlo has appointed the world's number one tennis player Novak Djokovic as its global brand...The Japanese clothes maker has struck a five-year deal with Djokovic, which will involve the Serbian tennis star promoting the Uniqlo brand. The deal will also involve Djokovic working on future ... will wear its brands at this year's French Open tennis championships. Sergio Tacchini was unavailable ...
Facebook 'plotting ad-tracking system'
24 May 2012 | by Sarah Shearman
by Facebook's sales team to brands. Facebook did not respond for requests for comment at the time of publishing. Facebook has been working to improve measurement for brands on the site and recently ...
BetVictor appoints VCCP for creative
24 May 2012 | by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its..., which launched in January, centred around McGuinness' insistence that the brand needed a "gimmick" while ...
New business leagues (25 May 2012)
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
Guinness seeks agency for direct and digital business
24 May 2012 | by Sara Kimberley
The Diageo-owned brand has contacted agencies directly about the review. The appointed agency is expected to work on digital and direct activity across the region, including in the UK. TMW currently handles the Guinness UK digital and direct business. Abbott Mead Vickers BBDO, the brand's global ...
Clifford named Newsworks strategy director
24 May 2012 | by Katherine Levy
brands use in addition to the printed format. McCann London has created a campaign to support ... of all of news brands, in all the platforms, in the media mix and the role that they will continue ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
