Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...
decision. Di Como said at the time of calling the review: "Our new marketing strategy, Crafting Brands ...
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
the site as the best platform to develop "brand love", as it continues to encourage "eye-to-eye connections...Fernando Machado, global brand development vice-president, Dove Skin, said the social ... : "I didn t make the call on developing this based on ROI, it was based on community. "Other brands ... with "positive" Dove ads that boost the recipient's self-esteem and have been paid for by the brand ...
valuable global brands, while UK brands including Tesco and O2 have slipped down the table....The eight UK brands in last year's BrandZ top 100 lost 10% of their collective brand value ... global brands increased their brand value by 10%, with Apple's 19% increase to $183bn increasing its lead ... in fifth with a value of $76.7bn. Vodafone, the most valuable UK brand, held on to 12th place despite a ...
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
He doesn't like the words 'digital' or 'advertising'. So what does propel successful brands...brands and connections with consumers. These are long-term investments, and any time we have been guilty ... . They are looking for brands that not only give them the product benefits, but also make positive contributions to society. You don't have friends for a quarter, you make friends for life. That's why we call it 'Brands ...
Chanel No 5 has signed up actor Brad Pitt to be the new face of the iconic perfume brand.
to promotions and stockpile their favourite brands when they are on discounts. Bathing. Despite being one ... s healthcare, personal care and household brand portfolio. Before taking this all-encompassing role, Gaa ... . William Lunderman, vice-president global strategic brand design, Colgate Palmolive Lunderman has been ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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