Corsodyl 'ignore' by Grey London
09 May 2012
Corsodyl, the mouthwash brand, has launched a spot by Grey London to educate people about gum
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Aspire 'stories' by JWT London
22 May 2012
direct marketing campaign to increase brand partnerships.
John Woodcock: Coalition needs to address basics
24 May 2012 | by John Woodcock
on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...
Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers
22 May 2012 | by Noelle McElhatton
agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...
The Civil Service Benevolent Fund changes name
21 May 2012 | by John Owens
was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...
Department of Health reviews anti-smoking ad brief
17 May 2012 | by Sara Kimberley
" in Britain and launched a consultation into measures such as stripping cigarette packets of branding ...
Home Office calls fast-turnaround ad pitch
17 May 2012 | by Jeremy Lee
existing departmental and brand campaigns. The briefs that the winning agency will work on are expected ...
Laura McKechan: Mastering the art of war
17 May 2012
"Imperial" can be offputting - but our brand is a great strength as well. And it is actually a very ...
VIDEO: Samsung marketer outlines Hope Relay goals
16 May 2012 | by Georgina Brazier
Andrew Garrihy, director of corporate marketing at Samsung Electronics, talks about the brand...-up to the Olympics. On Monday, it held a launch event at London's City Hall, where brand ambassadors TV chef Jamie ...
Editor's comment: The key to being in our Power 100: to innovate and inspire
16 May 2012 | by Noelle McElhatton
at number 15 - and the ascent of marketers at tech brands such as Samsung and Spotify. What makes someone ... ecosystem. As ever, we evaluated a marketer's personal brand as much as their employer's. We've also placed ... of the world's biggest brand-owners. Marc Mathieu, senior VP of marketing at Unilever, has inspired not only ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
