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ATOC 'magic railcards' by The Red Brick Road

The Red Brick Road has launched a brand campaign for the Association of Train Operating Companies...., this is the first iteration of a brand campaign that will run for the next three years across outdoor, online ...

Trading places: this week's people moves

marketing team. ( Marketing ) British Airways has promoted Hamish McVey from brand and design manager to head of brands and engagement. ( Marketing ) Directories brand Yell has parted company with group ...

Expedia hires Fleishman-Hillard after European consolidation review

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Helen Edwards: Why borderline decisions can make or break a brand

for brand marketers...., sparkling strategic thinking, a brilliant brand video, all polished and rehearsed to make an unforgettable ... at the very highest commercial level, threatening an entity we might call Brand Britain. It is airport queues ...

BA names Hamish McVey as head of brands

British Airways has promoted Hamish McVey from brand and design manager to head of brands...of brands and marketing at the airline, after playing an integral role leading the 'To Fly. To Serve' brand campaign . Comber continues to report to Frank van der Post, managing director, brands and customer experience. McVey will be responsible for defining BA's brand and communicating it consistently ...

John Lewis partners Kuoni for first 'shop within a shop'

The Kuoni outlets will offer the full range of holidays available form the brand, which ... , as well as in Reading, Southampton and Cardiff. John Lewis already has beauty concessions from brands ... brands by using John Lewis furniture and Kuoni fittings. Kuoni's concessions will be located ...

Taxi app Hailo calls in Surname & Surname for consumer drive

The app firm has hired Surname Surname, the consumer brand agency offshoot of Blue Rubicon, to handle its consumer PR. Hailo was founded by three London black cab drivers and is backed by Accel ... competition from brands such as www.kabbee.com, Get Taxi and Ubi, which are all looking to make inroads ...

Center Parcs picks Red after eight years with Halpern

The UK s most popular short break holiday firm has appointed The Red Consultancy after a three-way pitch understood to include Good Relations and Frank PR. Having grown 3.6 per cent between 2010 and 2011 despite the UK recession, the brand now plans to open its fifth site in Woburn Forest ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

Hoyt Harper, Sheraton Hotels' senior vice-president and global brand leader, speaks to Marketing...Sheraton, the luxury global hotel brand owned by Starwood Hotels and Resorts, has undergone a $6bn ... worldwide and the brand sits within a portfolio of nine hotel brands, from the super-chic W Hotels, to Le ... Sheraton brand, and how did you differentiate it from the position of Starwood's other hotels? We ...

Media360: BA's 'pimped-up' brand campaign followed 'turbulent decade', admits brand chief

industry, according to Frank van der Post, managing director of brand and customer experience at BA....to build a engagement platform. It is very important these days for brands to engage with their customers ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.