to remove filtersAspire 'stories' by JWT London
22 May 2012
direct marketing campaign to increase brand partnerships.
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Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
VW 'see film differently idents 2012' by DDB UK
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
Safestore 'I will return' by WCRS
21 May 2012
The campaign launched on 18 May with a 40-second ad during Coronation Street , which aims to grow the brand s awareness and drive an increase in enquiries. The campaign will also feature both 30-second and 60-second versions of the spot. ...
Kellogg's Rice Krispies Squares launches 3D ad
25 May 2012 | by John Reynolds
Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...
Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
brand Pilgrims Choice:..."Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
with creative challenges such as what John Lewis, a normally "mute brand", should sound like. Redican ... brands, citing ASOS, Xbox and Southern Comfort as recent spenders. "Any brand can use radio," Redican ...
Britvic repositions J2O in brand overhaul
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Britvic has overhauled its adult fruit juice drink brand J2O with a new marketing push...s brand work asked consumers to come up with new J2O flavours and featured the strapline: Mix up a ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
An online video ad for Durex, the Reckitt Benckiser-owned condom brand, has been cleared...by children. In its defence, Reckitt Benckiser said the product and brand were of a sexual nature ...
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- SALES MANAGER - CORPORATE / M.I.C.E. / TRAVEL TRADE Langham Place Hotel Hong Kong , Hong Kong
- Financial Communications/Investor Relations - Senior Associate OgilvyPR , Beijing
- National Marketing Director Michael Page International , Shanghai
- Marketing Director Michael Page International , Shanghai
- Sales Manager Michael Page International , Shanghai
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
