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Britvic J2O 'cats and dogs' by BBH

J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft

Aspire 'stories' by JWT London

direct marketing campaign to increase brand partnerships.

Wispa 'time well misspent' by Fallon

The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...

VW 'see film differently idents 2012' by DDB UK

The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...

Safestore 'I will return' by WCRS

The campaign launched on 18 May with a 40-second ad during Coronation Street , which aims to grow the brand s awareness and drive an increase in enquiries. The campaign will also feature both 30-second and 60-second versions of the spot. ...

Kellogg's Rice Krispies Squares launches 3D ad

Krispies Squares brand....the use of "audio flavour technology." Sally Tribe, Rice Krispies Squares brand manager, said ... for 2012. "We are always looking for ways to push the boundaries with this brand so taking it 3D seems ...

Brand barometer: Volkswagen Polo viral campaign reviewed

year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...

Turkey of the Week - Karmarama, Pilgrims Choice

brand Pilgrims Choice:..."Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...

Where are the Jubilee commercials?

Have brands, busy with the Olympics, failed to capitalise on the Diamond Jubilee, John Tylee asks....The Queen's Diamond Jubilee celebrations seem to have crept up on brand owners without many ... approaching, only a limited number of brand owners are wrapping themselves in the Union Jack. Perhaps ... the nation, and brands that associate themselves with it in an appropriate way will benefit." Meanwhile ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

The brand wants to retain the style and humour of previous ads but involve consumers more...of the Foster's brand equity built up over the past two years. The campaign went live on 9 May with support ... , Foster's brand manager, Heineken UK Creative agency: Adam Eve Creative team: Aidan McClure, Laurent ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.