to remove filtersBrand barometer: Volkswagen Polo viral campaign reviewed
24 May 2012
year. SureMen: Freddie Flintoff Unilever brand SureMen released this clip of brand ambassador ...
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Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
New business leagues (25 May 2012)
24 May 2012
on Campaign and Brand Republic, or view the "new-business league" page on Brand Republic . ...
HP to cut 27,000 jobs in next two years
24 May 2012 | by Matthew Chapman
brand has featured on the Tottenham Hotspur match shirt for the 2011-2012 Barclays Premier League season ...
M&S profits drop for first time in three years
22 May 2012 | by Matthew Chapman
S is overhauling its stores in order to make navigation easier and segment them through the clothing sub brands, which it began advertising as stand alone brands for the first time last year. The retailer has ...
Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
Do brands need to enrich people's lives, asks John Crowther, managing partner, Creston Unlimited....well-known toilet-cleaner brand (no names), that s the sight that our advertising inflicted on our ... of which is ancient history now. Choice proliferation at every stage of people s interactions with brands ... . The inevitable question is 'what s in it for me?' What is your brand going to offer me in exchange for my ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
