to remove filtersMediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
for brand advertisers, our partnership with MediaCom will take away the pain-points around building mobile ...
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Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...
The Sun plans Euros and Olympics assault
25 May 2012 | by John Reynolds
about taking The Sun brand where our customers are". The football tournament, in which England ... up and down the UK every day than any other media brand. That's why we call it the 'Original Social ...
Conde Nast offers advertisers tablet metrics
25 May 2012 | by Nick Batten
will become increasingly significant as consumer scale from more brands on more devices continues to increase ... for premium advertisers later in the year. In addition, Cond Nast is investing further in brand ...
Large-scale NFC ads trial gets 3,000 people to interact
25 May 2012 | by Maisie McCabe
to action and offer dynamic content, according to a large-scale trial in Reading by 13 brands including...unseen content, 49% of people chose to download it. The brands involved in the trial included Unilever ... -week trial, 3,000 people interacted with ads from the 13 brands on one of the 306 six-sheet posters ... , said: "The experience of interactivity elicits overwhelming positivity around the brand, able to drive ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
the world-class sporting event is a great brand fit for bet365 and we look forward to another successful ...
My Media World: Freddie Ossberg
23 May 2012 | by Jeremy King
though, to create my own brand and a workplace, which could run according to my own beliefs. Not many people know that Raconteur Media was nominated as Best New Brand at last year's Marketing ...
Bauer axes Q TV after nearly 12 years to make way for Heat TV
23 May 2012 | by Daniel Farey-Jones
with a selection of music videos, news stories and links to social networks. Heat TV joins Bauer-branded ... under the editorship of Andrew Harrison and we re currently exploring how the Q brand can offer the consumer the best possible iPad experience. "The Q awards remain an important brand extension ...
RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
by keyword, decade, agency, brand, award and category. It will also include a top 10 ads list, updated ...
Foxy Bingo signs up for second summer with Smooth and Real Radio
23 May 2012 | by Maisie McCabe
brands, to sponsor evening shows presented by DJs David 'Kid' Jensen and David Hearne.
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
