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EdenCancan to link Duchamp to urban artists

28 May 2012 | by John Owens

EdenCancan has been chosen by the menswear brand Duchamp to promote the brand and its new design...The move follows project work by the agency for the brand earlier this month around the promotion of a pop-up shop in Regent Street. It also follows the recent appointment to the fashion brand ... not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...

Monarchy's modern approach key to success, claim PROs

28 May 2012 | by John Owens

brand between them that had helped the monarchy embrace modernity . These efforts were further ...

Lucre lands consumer PR brief for Parkdean

25 May 2012 | by Hannah Crown

are to increase brand awareness of Parkdean and to inform consumers about each park. Lucre will provide a press office, a national media relations campaign focusing on brand awareness and a regional strand publicising ...

Global: Fast Track to bolster Omani football's image

25 May 2012 | by Sara Luker

The organisation wants to drive engagement in Omani football among fans across the Middle East and beyond. Chime Communications' sports and entertainment agency Fast Track has been hired to handle the association's international comms. The football governing body has recently relaunched its brand ...

Public Sector: British Council seeks help for Going Global

25 May 2012

this was the first time a PR agency would be called in to promote the event. Jenkins said: 'We have a good brand ...

Splendid retains £1m Smirnoff account

24 May 2012 | by Hannah Crown

awarded a global brief. Drinks manufacturer Diageo, which owns the Smirnoff brand, said the move stems from an agency review led by the New York office for the vodka brand s global PR and earned media ... 's offices in New York and Sydney. Simon Breckon, Western Europe brand director for Vodka, said: 'With a ...

Oli Wheeler leaves Freuds for Viagogo global comms role

24 May 2012 | by Danny Rogers

. His main accounts were PepsiCo, Yum Brands and Birds Eye. Wheeler is also known as an expert in crisis ...

Expedia hires Fleishman-Hillard after European consolidation review

24 May 2012 | by Sara Luker

-Hillard in London, said: There's a huge, renewed momentum behind them as a brand and in terms of innovation. We ...

Food & Drink: Take your hat off to Benito's tweet deal

24 May 2012 | by John Owens

Mexican restaurant brand Benito's Hat wanted to create a big buzz on a small budget. Unity came up...restaurants in London - Covent Garden, Goodge Street and Oxford Circus. Unity identified the brand's target ... new names there is always a danger of the main client brand being overshadowed. Money saved from ...

Entertainment: Lappset happy with angry approach

24 May 2012 | by John Owens

Campaign: Launch of Angry Birds Activity Parks in the UK Client: Lappset Group PR team: Maxim Timescale: March 2012 Budget: 8,000 Objectives To generate global brand awareness and create interest from potential customers To gain national media coverage ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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