Aspire 'stories' by JWT London
22 May 2012
direct marketing campaign to increase brand partnerships.
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Britvic J2O 'cats and dogs' by BBH
22 May 2012
J2O's new campaign, created by Bartle Bogle Hegarty, aims to portray the brand as a social soft
Wispa 'time well misspent' by Fallon
21 May 2012
The campaign, by Fallon, introduces a new strapline and positioning for the brand, encouraging people to take time out and enjoy themsleves. The brand will be supported by a 3.5 million campaign, including six-sheets near CTNs, cinema advertising and video on demand. ...
VW 'see film differently idents 2012' by DDB UK
21 May 2012
The films, which will be aired in cinemas continue Volkswagen s See Film Differently campaign, which promotes the brand s support of independent cinema. It was created by Matt Lee and Pete Heyes. The work was directed by Ivan Zacharias through Stink. ...
Safestore 'I will return' by WCRS
21 May 2012
The campaign launched on 18 May with a 40-second ad during Coronation Street , which aims to grow the brand s awareness and drive an increase in enquiries. The campaign will also feature both 30-second and 60-second versions of the spot. ...
M&M characters test out 'British' costumes in Jubilee ad
28 May 2012 | by Sarah Shearman
The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...
Barclaycard returns to TV for PayTag campaign
28 May 2012 | by Alex Brownsell
The campaign by BBH launches today (28 May). It takes the brand back to its comedic advertising ... the first financial services brand to use Google+ Hangout to promote the technology. PayTag is a small ... marketing director at Barclaycard, said the launch will further the brand s reputation as an innovator ...
Cadbury takes another pop at popcorn market
28 May 2012 | by John Reynolds
of Cadbury Popcorn, four years after it sold its Butterkist popcorn brand.
Unilever partners with News Corp and Viacom for digital content
28 May 2012 | by Loulla-Mae Eleftheriou-Smith
the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... across several countries simultaneously. The move by Unilever indicates the brand's increasing demand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
