25 May 2012
| by Matthew Chapman
and is also being adopted by brands for initiative including virtual window shopping.
Tesco is running ...
25 May 2012
| by Alan Mitchell
The role of the brand manager has changed beyond recognition; today's practitioners are more akin...times), he lays out the case for 'Brand Man' (see box, below). His memo features a prescient phrase.
Brand Man should take 'a very heavy share of individual brand responsibility', he wrote. Soon, brand ...
, as they restructured around their brands and 'brand management'. The brand manager was on his (and her) way to becoming ...
23 May 2012
| by Kim Benjamin
introduced and a judging panel of key industry figures drawn from the marketing, design and branding sectors....prominent brands and design agencies that are committed to championing and recognising achievements ...
' expectations and demands. Brands and their design agencies are meeting these challenges and the Awards serve ...
22 May 2012
| by John Owens
that the brand work around the club would be kept separate, and handled by the in-house team, added: We re ...
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