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Aspire 'stories' by JWT London

direct marketing campaign to increase brand partnerships.

Monarchy's modern approach key to success, claim PROs

brand between them that had helped the monarchy embrace modernity . These efforts were further ...

John Woodcock: Coalition needs to address basics

on imposing a brand of austerity that is demonstrably not working. That is certainly what has happened ...

Noelle McElhatton: Forget austerity. 'Agile' is the new 'a' word for marketers

agility means a brand manager role altered beyond recognition since the first serious attempt to define the position back in the 1930s (see Marketing's main feature, page 28). What a young Procter Gamble brand ... to social media, retailer power and globalisation. The brand managers that populate her team today need ...

The Civil Service Benevolent Fund changes name

was fine 126 years ago, but the time was right for a change. James said: The launch of the new brand ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.