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M&M characters test out 'British' costumes in Jubilee ad

28 May 2012 | by Sarah Shearman

The 'Union Jack' TV ad, created by Abbott Mead Vickers BBDO first aired yesterday (27 May), and will run for four weeks in a media plan handled by MediaCom. It shows the M M yellow and red brand ... . Mars, which owns brands including M Ms, Skittles, Pedigree, Whiskas, Uncle Ben's and Wrigley ...

Scout Media hires former Radio Times ad director

28 May 2012 | by Nick Batten

and events to attend across the capital. Hence brands need to extend the effectiveness of their print ...

Unilever partners with News Corp and Viacom for digital content

28 May 2012 | by Loulla-Mae Eleftheriou-Smith

the audience. Unilever is planning to use its sponsorship to engage with consumers for brands such as Simple, Nexxus haircare, and Bertolli frozen food. Deodorant brand Sure recently became the global sponsor ... across several countries simultaneously. The move by Unilever indicates the brand's increasing demand ...

Monarchy's modern approach key to success, claim PROs

28 May 2012 | by John Owens

brand between them that had helped the monarchy embrace modernity . These efforts were further ...

Consumers and their mobile devices

28 May 2012 | by John Stoneman and Denise Turner

represent a huge opportunity for brands to engage with consumers. The question for brands is how they can ... users regularly interact with their tablet while watching TV, which is good news for brands. Nielsen statistics show that effective dual-screening makes brand recall 1.7 times more effective than TV advertising ...

Plusnet airs light-hearted manifesto ad

28 May 2012 | by Sarah Shearman

The ad, created by Karmarama, features established brand character 'Joe', played by stand-up comedian, Craig Murray, walking across Ilkley Moor in Yorkshire, delivering a manifesto about the quality and pricing of Plusnet's broadband. The ending shows a huge dog painted on the side of a hill ...

Think BR: Consumers are ready for an open dialogue about online advertising and privacy

28 May 2012 | by Carl White and Nick Stringer

and brands must also follow through on this. We need a privacy by design approach that will empower people ...

Think BR: Launching Newsworks

25 May 2012 | by Rufus Olins

for taking soundings - finding out what the wider world thinks of your company, your brand and your industry ...

West Brom replaces Bodog with Zoopla

25 May 2012 | by John Reynolds

months. The deal with Zoopla.co.uk, an online property brand begins on June 1 and will run at least ... . The deal means that the Zoopla brand will appear on the West Brom shirts of the players, along with branding at its home ground, the Hawthorns, on official club merchandise and across the club s website ...

Nivea signs Euro 96 team mates for skincare push

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

Nivea, the Beiersdorf-owned skincare brand, is upping the activity around its sponsorship...In the latest phase of its marketing push for the brand's Sensitive range, Nivea is releasing a new ad featuring a cast of key players from the Euro 96 England squad Paul Ince, Les Ferdinand and David Seaman. The three players are shown shaving in front of the bathroom mirror, while ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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