Search results for Branding

Think BR: Brands that grow businesses

13 Feb 2012 | by Anastasia Kourovskaia

Brands that ask themselves 'why' they are in business rather than 'what' they are in business...All brands exist to make more money for their owners; the businesses that own stronger brands outperform the market. They grow faster because a well managed brand has a positive impact across all the major value drivers of the company. Marketing has long been the fuel powering successful brands ...