to remove filtersNEWS: PR EUROPE
10 Nov 1995
Marien and Partners to promote its cosmetic surgery brand in Belgium and Luxembourg. The agency ...
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ANALYSIS: BIG QUESTION; Is advertising a PR tool?
10 Nov 1995
Martin Thomas Cohn and Wolfe Advertising is a tool which PR agencies should control and are beginning to do so. It is fundamental to integrate advertising with PR as it has the ability to build a brand fast to a large target group. Where new or specialist brands may not have the budget to compete ...
FOCUS: Smart ways to get the picture
10 Nov 1995 | by LEXIE GODDARD
-glazing, a new brand of acne treatment or the construction of a motorway bypass. Whatever ...
COMMENT: Editorial; Pushing PR to the next level
03 Nov 1995
is the recognition by client companies that the corporate brand has a power above and beyond the sum ... - not advertising - is king. Managing the corporate brand requires more than the limited tools ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
