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INTERACTIVE: CASE STUDY/TANGO; Tango’s debut on the Internet gives a sure sign of the medium’s worth

John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet...John Owen examines how the subversive soft-drink brand Tango is very much in tune with Internet users If you were asked to come up with five brands which cry out for an Internet site, the chances are Tango would be one of them. As a young, daring brand, with a reputation for subversive ...

INTERACTIVE: GALLERY REVIEWED BY PAUL WOOLMINGTON

-nose prize of the week must also go to me - as both of these brands are clients of 20/20 Media client ... .ft.com/ Time out As magazine Web brand extensions go, this is probably the best exampleof its kind. It really has incorporated the Time Out brand values, which are reflected in design, editorial ...

MARKETING MIX: LETTERS; Enough puff for company brand

From Richard Woolston, group product manager, Web International, London NW10

NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation

you have misled them, that cannot be good for any brand. The loophole means that FoE could ...

NEWS: Bean MC and Equinox share pounds 2m launch for Planet Internet venture

interactive TV trials, added that he was looking at ways to develop the Planet Internet brand into new ...

MEDIA: GO2: AN EXPERT’S VIEW

cent of the top 200 US brands are promoted online, and that 7 per cent use the new Web ...

NEWS: HOTLINE

with Young and Rubicam and Eurostar. The cross-Channel passenger train operator has produced a branded ... establishing a single European media brand for Omnicom, which owns BMP and has a 27 per cent stake in AMV ...

NEWS: CST puts Lego on to computer with new screen-savers idea

,000. The ad is for the Lego Technic brand and features two models and variants on screen. The ad also ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.