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ANALYSIS: What’s the beef at Burger King?

that keeps the franchisees happy. They are paying not just for the Burger King brand, but also ...

NEWS: Gordon’s drops TCG and puts account out to pitch

Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United...Gordon s, Britain s leading brand of gin, is up for grabs following a decision by United ... on Gordon s Gin by The Communication Group. Steve Boland, head of brands publicity at United ... s third biggest spirits brand. But TCG will continue to work on the account until a replacement ...

FOCUS: INTEGRATED MARKETING; Everyone pulling in the same direction

approach to their brands, says Simon Clark, chief executive of integrated agency Clark That is to say ... in which many clients are structured, with brand, communications and advertising managers all having ... don t normally meet together, says Snow. The brand manager isn t used to dealing with PR unless he ...

BELOW-THE-LINE: BRIEFS

-figure sponsorship deal with Newbury Racecourse. City Index is to build a branded bar there. Staff ... -designed packaging for teen brands OXY 10, OXY 10 Cover-up and OXY 5. Kartupelis business win PR ... disagreed over creative strategy for the Sega brand. Sega was unavailable for comment. Card with a ...

MARKETING MIX: LETTERS; PR boosts sales of Wonderbras

because of the partnership forged between the PR, brand management and sales teams. This has ...

NEWS: Astra picks H&K for Losec push

to be considering selling the Losec brand over-the- counter in some markets at the beginning of the next century ...

NEWS: KPMG hunts agencies for management arm

are vying for two pieces of business: a corporate account to boost the KPMG Consulting brand ...

NEWS: STOP PRESS

Lancaster to launch a refresher campaign for its 100-year-old brand - Liquorice Allsorts. Cameron ...

FOCUS: PROFESSIONAL SERVICES; How to keep the partners happy

many firms are quite willing to embrace concepts such as branding, simple semantic mistakes ...

NEWS: Hill & Knowlton wins Flora race

to focus on the sporting media. Senior brand manager for Flora David Blanchard explained ... of consumer and sports PR knowledge. Flora is a big brand and requires we work with big agencies, he said ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.