14 Dec 1995
| by HARRIET MARSH
that keeps the
franchisees happy. They are paying not just for the Burger King brand,
but also ...
08 Dec 1995
| by MICHAEL KAVANAGH
Gordon s, Britain s leading brand of gin, is up for grabs following a
decision by United...Gordon s, Britain s leading brand of gin, is up for grabs following a
decision by United ...
on Gordon s Gin by The
Communication Group.
Steve Boland, head of brands publicity at United ...
s third biggest spirits brand.
But TCG will continue to work on the account until a replacement ...
08 Dec 1995
| by ROBERT GRAY
approach to their brands, says Simon Clark, chief executive of
integrated agency Clark That is to say ...
in which many clients are structured,
with brand, communications and advertising managers all having ...
don t normally meet together, says Snow. The brand manager isn t used
to dealing with PR unless he ...
08 Dec 1995
-figure sponsorship
deal with Newbury Racecourse. City Index is to build a branded bar
there.
Staff ...
-designed packaging for teen brands
OXY 10, OXY 10 Cover-up and OXY 5.
Kartupelis business win
PR ...
disagreed over
creative strategy for the Sega brand. Sega was unavailable for comment.
Card with a ...
08 Dec 1995
because of the partnership
forged between the PR, brand management and sales teams.
This has ...
08 Dec 1995
| by LEXIE GODDARD
to be considering selling the Losec brand over-the-
counter in some markets at the beginning of the next century ...
08 Dec 1995
| by LEXIE GODDARD
are vying for two pieces of business: a corporate account to
boost the KPMG Consulting brand ...
08 Dec 1995
Lancaster to
launch a refresher campaign for its 100-year-old brand - Liquorice
Allsorts. Cameron ...
01 Dec 1995
| by KATE NICHOLAS
many firms are quite
willing to embrace concepts such as branding, simple semantic mistakes ...
01 Dec 1995
| by LEXIE GODDARD
to
focus on the sporting media.
Senior brand manager for Flora David Blanchard explained ...
of consumer and sports PR knowledge. Flora is a big
brand and requires we work with big agencies, he said ...