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BELOW-THE-LINE: Tesco checks out its corporate branding

Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days as a pile it high, sell it cheap retailer behind it.

NEWS: Booth Lockett hires Mustoes to develop branding ads drive

Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities.

NEWS: Cowan Kemsley nets Bellway Homes branding account

Cowan Kemsley Taylor has won the pounds 2 million Bellway Homes account after a final head-to-head contest against Mitchell Patterson Aldred Mitchell.

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.