ANALYSIS: What’s the beef at Burger King?
14 Dec 1995 | by HARRIET MARSH
that keeps the franchisees happy. They are paying not just for the Burger King brand, but also ...
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ADVERTISING: Alcohol faces rap if it goes over the limit
14 Dec 1995 | by ROS SNOWDON
. Brand preference may be promoted as a mark of the drinker s good taste and discernment ...
NEWS: Booth Lockett hires Mustoes to develop branding ads drive
08 Dec 1995
Booth Lockett Makin, the media independent, has appointed Mustoe Merriman Herring Levy to create an ad campaign promoting its services to the advertising and client communities.
THIS WEEK: Facia to overhaul brands
08 Dec 1995 | by JULIAN LEE
of its portfolio of brands with the relaunch of luggage chain Salisburys....-awaited overhaul of its portfolio of brands with the relaunch of luggage chain Salisburys. The 175-strong ... for a womenswear brand. Industry eyes are firmly fixed on Facia to see what it will do with some of the weaker brands in the portfolio, which has a total sales of over pounds 250m ...
NEWS: McCanns media finds distinct brand identity
08 Dec 1995 | by JOHN OWEN
August, has been considering the move for most of this year. The change completes the branding ...
THIS WEEK: Red Bull dumps ‘confusing’ ads
08 Dec 1995 | by SHARON MARSHALL
Red Bull is to scrap its current advertising campaign and spend pounds 5m on a new branding drive...Red Bull is to scrap its current advertising campaign and spend pounds 5m on a new branding ... the branding. Next year we will systematically push the features and benefits of the drink. The advertising ... said the brand was doing well, and was second only to Lucozade in its sector. The drink is also ...
MARKETING MIX: LETTERS; Enough puff for company brand
08 Dec 1995
From Richard Woolston, group product manager, Web International, London NW10
THIS WEEK: HelpAd scheme nets more than 50 brands
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which...More than 50 international brands have signed up with the HelpAd charity advertising scheme ... . HelpAd enables major brands to advertise on the packaging of complementary products, such as butter on bread, and stain remove, on ketchup bottles. Promotion of the HelpAd brand among consumers is due ...
MARKETING MIX: I’ll name that brand in one!
08 Dec 1995
and which was relaunched last year. Still known mostly for its medicinal brands, it still dominates its...and which was relaunched last year. Still known mostly for its medicinal brands, it still dominates its ...
INTEGRATED AUDIT: Burnetts brand teams offer clients more focused approach
08 Dec 1995 | by ROBERT DWEK
in on a brand team unit meeting and listened to the conversation, I think you d be hard-pressed in a lot ... brand team concept took shape at the agency s old St Martin s Lane offices. McDonald s, which is now ... . Nor is Gatfield speaking out of ignorance when he condemns the subsidiary set-up. Before the brand ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
