15 Dec 1995
| by WINSTON FLETCHER
Why do funny ads work for beer brands but not for, say, cleaning goods?
Winston Fletcher revises...Why do funny ads work for beer brands but not for, say, cleaning goods?
Winston Fletcher revises his view of the truism that wit is a panacea
for a weak campaign
Do humorous ads really sell ...
built by humorous, sometimes very
funny, advertising.
Does that mean humour can sell any brand ...
15 Dec 1995
| by JOHN OWEN
John Owen examines how the subversive soft-drink brand Tango is very
much in tune with Internet...John Owen examines how the subversive soft-drink brand Tango is very
much in tune with Internet users
If you were asked to come up with five brands which cry out for an
Internet site, the chances are Tango would be one of them.
As a young, daring brand, with a reputation for subversive ...
15 Dec 1995
| by CAROLINE MARSHALL
beer, Arrol s 80, in the first ever campaign
for the brand....Saatchi and Saatchi has unveiled its debut work for Carlsberg-Tetley s
new extra-strength bottled beer, Arrol s 80, in the first ever campaign
for the brand.
Three 48-sheet posters have ...
, the strength of the bottled brand has been increased to 4.7
per cent alcohol by volume.
Client ...
15 Dec 1995
| by KAREN YATES
mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG....mineral water brand to put the advertising on
test against the equivalent created in France by Euro RSCG ...
, which distributes Evian mineral
water and its sister brand, Volvic, in the UK.
It also follows ...
of its brands were streamlined into
separate networks.
The Evian pan-European business shifted ...
15 Dec 1995
| by JOHN OWEN
Courage, it was odds on that the media work for the old Scottish and
Newcastle brands would move from ...
14 Dec 1995
Bell s chief marketer, Craig Duncan, is to take on the role of brand
development director...Bell s chief marketer, Craig Duncan, is to take on the role of brand
development director in the US.
Duncan, currently marketing controller Bell s Scotch Whisky, was in the
team that introduced spirits onto UK TV this year.
His role will be taken temporarily by senior brand manager ...
14 Dec 1995
| by AMANDA RICHARDS
a 20% hike in total marketing
spend, will go towards reviving the fortunes of well-known brands ...
year, will be the first to benefit from the extra resources. A new
ad campaign for the brand, through ...
14 Dec 1995
So Pepsi is testing a new can design. There s nothing surprising in
that: most brands go through...So Pepsi is testing a new can design. There s nothing surprising in
that: most brands go through periodic changes of livery, as anyone who
has followed the vintage packshots in our Name that Brand competition
will know.
But Pepsi isn t most brands, and the cola market is far from ordinary.
Where ...
14 Dec 1995
| by GAIL KEMP
in the table, most of them in first place, it is by
far the leading brand in both Adwatch of the Year leagues...in the table, most of them in first place, it is by
far the leading brand in both Adwatch of the Year leagues ...
to invest in dozens of tightly-
targeted commercials has paid off handsomely. The brand hit the table ...
consistent presence in the last quarter which
leaves the brand in ninth place overall. And although the ad ...
14 Dec 1995
| by AMANDA RICHARDS
Running and owning a pounds 150m turnover business which is centred on a
great brand name has got...Running and owning a pounds 150m turnover business which is centred on a
great brand name has got to be top of many marketers wish lists. The
only problem is finding one for sale and the money ...
largest crisps brand.
It s wonderful, he says with boyish enthusiasm. I m doing what I
always ...
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