to remove filtersNEWS: Govt to review pounds 2.5m Aids awareness campaign
15 Dec 1995 | by OUR PARLIAMENTARY CORRESPONDENT
specialising in HIV work may run the risk of branding the disease a gay plague , with no relevance ...
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NEWS: Roche invites three agencies to slug it out for Rennie task
15 Dec 1995 | by KAREN YATES
-secret meetings to discuss the fate of its prestigious Rennie brand....Roche Consumer Healthcare has been talking to three London agencies in a series of top-secret meetings to discuss the fate of its prestigious Rennie brand. Bates Dorland, the main roster ... . It is not yet clear whether just Rennie, or the whole stable of brands - worth around pounds 8 million ...
NEWS: Risque Accurist spots cause ban from BACC
15 Dec 1995 | by MARGARET HOOD
. Accurist, the leading UK brand, is targeting the last-minute Christmas shopper, who is typically male ...
THIS WEEK: STOP PRESS
14 Dec 1995
than three commercials per break, has drawn in 150 brands in three months. Greg Dyke, the head ... retailer to introduce eco- labelling on its own-brand products. Bathroom tissue and kitchen towels ...
ANALYSIS: What’s the beef at Burger King?
14 Dec 1995 | by HARRIET MARSH
that keeps the franchisees happy. They are paying not just for the Burger King brand, but also ...
THIS WEEK: HelpAd scheme nets more than 50 brands
08 Dec 1995
More than 50 international brands have signed up with the HelpAd charity advertising scheme, which...More than 50 international brands have signed up with the HelpAd charity advertising scheme ... . HelpAd enables major brands to advertise on the packaging of complementary products, such as butter on bread, and stain remove, on ketchup bottles. Promotion of the HelpAd brand among consumers is due ...
BELOW-THE-LINE: BRIEFS
08 Dec 1995
-figure sponsorship deal with Newbury Racecourse. City Index is to build a branded bar there. Staff ... -designed packaging for teen brands OXY 10, OXY 10 Cover-up and OXY 5. Kartupelis business win PR ... disagreed over creative strategy for the Sega brand. Sega was unavailable for comment. Card with a ...
NEWS: Loophole allows Friends of the Earth Internet ad to avoid regulation
08 Dec 1995
you have misled them, that cannot be good for any brand. The loophole means that FoE could ...
FOCUS: PROFESSIONAL SERVICES; How to keep the partners happy
01 Dec 1995 | by KATE NICHOLAS
many firms are quite willing to embrace concepts such as branding, simple semantic mistakes ...
CLOSE-UP: LIVE ISSUE/PROPOSED EU DISTANCE-SELLING DIRECTIVE; Ad industry lobbies against new EU selling curbs
01 Dec 1995 | by JOHN TYLEE
:12:95 CLOSE-UP: LIVE ISSUE/REJUVENATING OLD BRANDS; Can advertising make an old brand fashionable? ..BL ... . Is advertising enough to revive a forgotten product, or are some brands better left resting in peace ... s minds, he insists, the brand is remembered as fun . He explains: With Martini it s a classic ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
