of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV...of the booming home computer market, launching a series of own-brand computer stores in the UK backed by TV ... . The firm then tried a series of stores within a store , with Vobis- branded shops within Powerhouse ... and is to buy a series of retail shops. It has set up a UK head office and aims to have 200 Vobis-branded ...
Dutch computer company Tulip has signed a pounds 500,000 deal with Sky to sponsor the broadcaster s weather reports. The move is to increase its presence in the UK personal computer market, where it has poor brand awareness. The deal means Tulip being seen in all 12-second opening ...
it would sell a series of software applications under its WordPerfect brand. ...
Fina, the petrol retailer, is introducing a customer-loyalty card which gives motorists the chance to contribute cash to local schools and charities. Fina is rolling out the card to 60 of its 500 branded petrol stations as part of the scheme s first phase. The rest will follow ...
years ago. Reed Travel Group has asked four agencies to pitch for its first global branding ...
in the computer giant s first local work since its US-led global branding campaign was launched in January....Ogilvy and Mather has tied up a sponsorship deal with IBM in the UK that will result in the computer giant s first local work since its US-led global branding campaign was launched in January ... through because IBM is so keen to have one brand. However, we have been able to keep the brand on track ...
. The company now wants to focus on developing a stronger brand image. The buying, which is handled ...
,000. The ad is for the Lego Technic brand and features two models and variants on screen. The ad also ...
to concentrate on brand-building and pushing Sony PlayStation hardware. Though backing right from ... the next year at Sony, the job will be mainly brand maintenance and building. What motivates me is growth ... . Fisher has spearheaded the move of the company s pounds 33m corporate branding account into Ogilvy ...
US giant AT naming consultants has been working on a new title that would give the new company a strong brand identity before it comes to market this year. A decision is expected within the next few days, but there are quarters within the company who favour a return to NCR. ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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