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, but Geoff O Connell, its marketing director, wants the new brand advertising to transcend the mundane ...
million branding campaign planned for the spring....million branding campaign planned for the spring. BMP DDB Needham and Duckworth Finn Grubb Waters ... for the branding business. Vodafone, which became the UK s first mobile phone network when it launched ... -profile new consumer branding campaign and make use of a twofold budget increase. Vodafone s other ...
The Daily Mirror is to return to generic brand advertising in the next two months in an aggressive...The Daily Mirror is to return to generic brand advertising in the next two months ... of which are the feminist comedian, Jo Brand, and the football pundit and former Today writer, Alan ... brand will also be promoted more heavily, Morgan said, as part of an attempt to woo readers from ...
-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands...-Erickson, by retaining it as the company s central co- ordinator of media planning and buying across all brands ... -Cola brand out of McCanns in July. Burnetts was also seen as a strong contender after it won the global creative task for the Fruitopia brand, for which it also buys media in Italy. Carat handles ...
150 million in billings worldwide. Reckitts has consolidated its regional European brand portfolio into Euro RSCG. The major brands affected include Immac, Woolite and Steradent. Euro ... responsibility for leading consumer brands such as Airwick, Dettol, Harpic and Haze. David Warden ...
to produce creative print work. Ian Schoolar, NatWest s head of brand communications, said: BBH continues to act as NatWest s strategic lead agency and overall brand consultant. And it is developing the brand TV campaign. We wanted to focus BBH into these two main areas. This is too big a job ...
quarter of the year, will be to strengthen the Prudential brand within the crowded financial services ... but was concerned that the brand awareness being generated by the TV campaign was not matching the investment ...
Howell Henry Chaldecott Lury has split officially from Molson Breweries, claiming that the relationship was put on ice two years ago. Molson, whose main brands are Molson Special Dry and Molson ... work for us, but our needs have changed. Molson has not done any brand advertising for two ...
. A series of new campaigns will be designed to increase brand awareness at both a local ...
. The Clairol range of hair colourants and Mum deodorant are the main UK brands, but on the Continent ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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