to remove filtersNEWS: STOP PRESS
11 Oct 1996
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ...
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NEWS: Clarion adds flavour to image of Oriental Express food range
06 Dec 1996
has heard of it . The brand, a range of Chinese-style products from ready-made meals to mixed ...
NEWS: GGT enters PR with purchase of FD parent BDDP
27 Sep 1996 | by STEVE BEVAN
itself as a holding company for brands - of which FD is one. He added: the UK is some way ahead ... , chairman and chief executive of GGT described FD as a premier brand with an outstanding reputation ...
The view from adland
20 Sep 1996 | by STEVE BEVAN
and Knowlton and Burson-Marsteller. For all its brand strength, B-M has, however, had its problems ... ? Specialisms in advertising agencies have not been overly successful, Sorrell points out. Separate branding ... to integrate. For Meyer, separate branding is about making clients feel comfortable: In our case ...
NEWS: Paul Vosloo is new director of Porter Novelli
20 Sep 1996
is chiefly designed to improve recognition of the group as an international brand. ...
NEWS: Consolidated hired to soften tequila’s image
23 Aug 1996 | by LEXIE GODDARD
designed to counteract the spirit s wild image and focus on brand quality and heritage....International Distillers and Vinters (IDV) is launching a PR drive for its Jose Cuervo tequila designed to counteract the spirit s wild image and focus on brand quality and heritage. The drinks giant has hired Consolidated Communications to execute the youth campaign, following a credentials ...
NEWS: STOP PRESS
23 Aug 1996
maternity break from Bass Bass Brewers brand PR manager Jane Sabini is going on maternity leave ...
ANALYSIS: BROADCAST PR; PR is latest weapon in ITV’s ratings battle
23 Aug 1996 | by JANET IZATT
-ordinates the network push, individual broadcasters push their own brand in the market while the three sales houses ...
SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; OWNED GROUPS: Boosting own brands
26 Jul 1996
With acquisition comes the task for agencies of trying to build own brand awareness Pan...With acquisition comes the task for agencies of trying to build own brand awareness Pan-European branding was big last year with agencies boosting their own-brand presence. Shandwick launched a two ... and Bob Druckenmiller, head of Porter Novelli in the States. Investment will be made in marketing the re-branded ...
SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SWITZERLAND: Swiss lament
26 Jul 1996
Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market The continuing trough in which the Swiss economy is languishing has made life hard for the country ... the Greater Zurich Area. Another area of potential growth is in brand/product PR. I think we have ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
