to remove filtersNEWS: STOP PRESS
11 Oct 1996
s consumer division is gearing up for the UK launch of Advil - the second biggest selling branded ...
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NEWS: HCE in whisky festival win
08 Nov 1996 | by ROBERT DWEK
variety of whisky and non-whisky brands. Seagram, producer of Chivas Regal and Glenlivet, and United ...
CAMPAIGNS: Sponsorship; Miller time for Brit Brat pack
14 Jun 1996 | by NICK PURDOM
in an overcrowded market with brands such as Budweiser and Becks. A big MGD marketing push began in 1995 and the brand aims to be top in the PPL market in the UK by the year 2000. Objectives To raise brand awareness of MGD and promote trials among the core target audience of 18 to 25 year old males ...
NEWS: STOP PRESS
07 Jun 1996
and Semperit brands. H considering its options for the replacement of director designate Richard ...
MEDIA: Niche radio needs to follow the BBC’s fab Five example
10 May 1996 | by MAGGIE BROWN
radio brand upon: it does not meet a desperate need. When busy women get into the car, or mooch around ...
FOCUS: CORPORATE HOSPITALITY; Mixing pleasure with business
25 Apr 1996 | by JEREMY SLATER
BRANDING: Companies must look to the unusual to be sure of getting their message across...BRANDING: Companies must look to the unusual to be sure of getting their message across ... , but stunning environment. Events at museums and country houses are also a measure of branding. One ... to take someone away from their office it should be for something that is very specific, highly branded ...
NEWS: STOP PRESS
22 Mar 1996
Hasbro invites three to pitch for Play-Doh Toy company Hasbro is seeing pitches from three PR agencies for its Playskool and Play-Doh brands. Lynne Franks, Burson-Marsteller and Jackie Cooper, which already handles PR for Hasbro s Sindy doll, will pitch next week. Edelman to take ...
FOCUS: EXHIBITIONS & CONFERENCES; Exhibitions learn how to stand and deliver
08 Mar 1996 | by JULIA GOSLING AND KATE NICHOLAS
s brand message connecting people by commissioning an artist from Madame Tussauds to create life ... branded structures in their own right become part of the communication process. The Hong Kong ...
CAMPAIGNS: PRODUCT LAUNCH; Make it big with a small packet
01 Mar 1996 | by MARY COWLETT
: pounds 20,000 The original Phileas Fogg brand was traditionally associated with spicy exotic ... audience. Objectives To introduce the Phileas Fogg brand s first daytime snack to consumers ... of these events, Phileas Fogg branded tasting stands were in place and samplers handed out free packs ...
NEWS: STOP PRESS
26 Jan 1996
Carloss in Newcastle-under-Lyme. It has handed all corporate and brand work to its main agency Scope Communications which will now co-ordinate all regional PR as well as brand, sponsorship and trade work ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
