NEWS: Burdett undertakes branding role after Flextech expansion
06 Dec 1996
Flextech Television has moved to create a new corporate marketing function to underline the Flextech brand, and has expanded the role of Richard Burdett to fill it.
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MEDIA: BBC Worldwide restructures to push branding
19 Dec 1996
BBC Worldwide has been restructured to exploit its global branding opportunities and treble its contribution to the BBC to pounds 200m in the next decade.
NEWS: Midland Main Line selects Barkers for pounds 1m branding task
01 Nov 1996
Barkers in Birmingham has been picked by Midland Main Line to handle the pounds 1 million advertising launch of its brand identity and business travel products.
NEWS: McCanns gets pounds 8m European branding for Russell Athletic
01 Nov 1996
Russell Athletic, one of the world s largest textile brands, has handed McCann-Erickson the pounds 8 million task of running its first pan- European TV branding campaign.
ADVERTISING & PROMOTION: Iomega to spend pounds 23m on global branding drive
24 Oct 1996
US computer drive manufacturer Iomega has given its pounds 23m global branding account to Euro RSCG Wnek Gosper in its attempt to become the industry standard in data storage.
THIS WEEK: KPMG branding campaign goes on to big screen
17 Oct 1996
Accountancy firm KPMG wants to shake off the negative image of accountants as grey men in boring jobs - and is turning to the glamorous world of film-making to help it.
DESIGN AND BRANDING: How does corporate identity work?
27 Sep 1996 | by JIM DAVIES
Jim Davies discovers that a strong corporate identity can offset the impact of a company s slip-ups as well as consolidate its successes
THIS WEEK: Cadbury’s pounds 8m branding push
05 Sep 1996
Cadbury is fundamentally changing its advertising strategy by ploughing pounds 8m into its first master brand campaign - a move reminiscent of Heinz s investment in umbrella ads.
NEWS: Channel 5 to name shop for branding task in September
02 Aug 1996
Channel 5 is set to follow up the pounds 5 million ad campaign it launched this week by appointing an agency to handle a separate branding initiative as early as September.
NEWS: ITV report slates effectiveness of price promotions as branding tool
19 Jul 1996 | by MEG CARTER
Investing in price promotions instead of above-the-line advertising leads to a quantifiable fall in sales and erosion of market share, according to new research published by ITV.
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