to remove filtersCAMPAIGNS: research; Media revels in this info illness
13 Dec 1996 | by JOANNA MENDA
, the company s ownership of the survey has been effectively established with a good level of branding across ...
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Diary: If it’s Christmas...
13 Dec 1996
If it s Christmas it must be time for my brand new PR Week Spot the Santa competition...If it s Christmas it must be time for my brand new PR Week Spot the Santa competition. The Santastic prize of a bottle of champers will go to the first sharp-eyed reader out of the bag who can reveal the true identities of the PR legends behind these dodgy beards. Answers on a Christmas card ...
ANALYSIS: financial PR; PR proves its worth in banking’s revolution
13 Dec 1996 | by DANNY ROGERS
t like banks. They have got used to receiving bad service. The brands may be strong but they have a lot ... a PR edge. We have a brand name that people trust. As a transport company, we re used ... Abbey National, now a bank itself, has made efforts to retain its branding as a personal financial ...
NEWS: Royal Mail stamp of approval for Makovsky and Co
13 Dec 1996 | by JOANNA MENDA
brand awareness of Royal Mail s North American operation, Royal Mail US, and support its expansion ...
NEWS: Samsung consolidates its UK PR with Charles Barker
13 Dec 1996 | by JOANNA MENDA
would span both the consumer and business sectors. He said it would be responsible for brand awareness ...
NEWS: Avon calls on PR for image boost
13 Dec 1996 | by LEXIE GODDARD
to show that, she added. Countrywide has managed Avon s product PR for brands such as Avon ...
NEWS: 1996 Mad cows, fat cats and blue Pepsi
13 Dec 1996 | by KATE NICHOLAS
brand for Omnicom s generalist PR interests which has a combined income of around pounds 90 million ... - is intended to improve recognition of the group as an international brand. Lobbyist Ian Greer ...
NEWS: Mars invites bids to join sweets brand PR roster
06 Dec 1996
brand portfolio....Mars Confectionery is on the look-out for a third roster consumer PR agency to help manage its brand portfolio. The chocolate and sweet giant has invited PR companies to pitch for a specific brief in order to make a selection. At present consumer PR for Mars products is split between ...
ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics
06 Dec 1996 | by DANNY ROGERS
Effectiveness Awards for its Good to Talk campaign. And last week emerged as the UK s strongest brand in Marketing s brand equity survey. As for community relations, Ash says BT puts back pounds 50 ...
NEWS: Rowland bags Flanagan’s home delivery account
06 Dec 1996
programme would focus on building the Supermarket Direct brand and raising awareness of the service ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
