NEWS: BBH scoops double win from Time and Adams store chain
13 Dec 1996 | by CAROLINE MARSHALL
to contribute to one of the world s iconic brands. Time aired its first US TV campaign for five years ...
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NEWS: Hooper’s Hooch takes to TV with quirky films
13 Dec 1996 | by EMMA HALL
watershed. Kevin Wallace, the senior brand manager, said: Hooch already has substantial market ... with some of the issues that we have faced since the brand s introduction last year. As market ... to children. The brand s packaging was changed after the Portman Group, which regulates alcohol marketing ...
NEWS: Royal Mail stamp of approval for Makovsky and Co
13 Dec 1996 | by JOANNA MENDA
brand awareness of Royal Mail s North American operation, Royal Mail US, and support its expansion ...
NEWS: Yellow M victorious in battle for Index’s catalogue business
13 Dec 1996
is to promote awareness of the brand and to increase the number of people signing up for the catalogue ... , but it is preparing to give heavyweight national TV support to the brand in the coming year for the first time ...
NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
is thought to have spent on its brand in western Europe. SMI created a virtual network ...
NEWS: Irreverent Website offers Mini fanatics fun and games
13 Dec 1996
A Website for one of the UK s most enduring cars, the Mini, launches this week through Ammirati Puris Lintas, including screen savers, quizzes and competitions. The site for the 30-year-old car brand is based on the proposition, express yourself . The heart of the site allows users ...
NEWS: Samsung consolidates its UK PR with Charles Barker
13 Dec 1996 | by JOANNA MENDA
would span both the consumer and business sectors. He said it would be responsible for brand awareness ...
NEWS: JWT lures Robinson for marketing director role
13 Dec 1996 | by HARRIET GREEN
the brand that is JWT, as well as winning new business. Carter added: Mark and Harry will act ...
NEWS: Delaney Fletcher and 20/20 scoop Hype drink brief
13 Dec 1996 | by ANNE-MARIE CRAWFORD
mainstream brand and position it in a head-to-head contest with the rival energy drink, Red Bull. A ...
NEWS: Royal Sun Alliance heralds its new name with celebrity help
13 Dec 1996 | by ANNE-MARIE CRAWFORD
to build awareness of the new group s name before the first Royal Sun Alliance branded products ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
