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NEWS: 1996 Mad cows, fat cats and blue Pepsi

brand for Omnicom s generalist PR interests which has a combined income of around pounds 90 million ... - is intended to improve recognition of the group as an international brand. Lobbyist Ian Greer ...

ANALYSIS: BRAND BUILDING; BT gives its answer to a question of ethics

Effectiveness Awards for its Good to Talk campaign. And last week emerged as the UK s strongest brand in Marketing s brand equity survey. As for community relations, Ash says BT puts back pounds 50 ...

NEWS: Baker leaves Midland to return to the C&W roost

company. At C s global brand. Cable and Wireless is really under-valued as a company ...

NEWS: Major cuts unlikely at BT corporate relations

, because both companies were retaining their existing brands and headquarters, as well as creating joint ...

NEWS: Morris calls time on Bass Brewers

years ago to build a corporate communications division, uniting PR support for individual brands ... , external communications, internal affairs head Mike Maryon and brand public relations manager Jane Sabini ...

PR WEEK: Diary; The number is up for NatWest phone cards

Think carefully before dishing out those company-branded PR freebies to journalists - you may have...Think carefully before dishing out those company-branded PR freebies to journalists - you may have a mini gold-mine on your hands. NatWest UK head of PR, Paul Lockstone, was surprised to get a call from the indispensible Phone Card Collector, which wanted to get hold of the bank ...

CAMPAIGNS: BUSINESS-TO-BUSINESS; Focusing on the eye of the Tigers

closer relationship with their customer base, a greater awareness of the WorldCom brand and an increase ...

NEWS: Howson passes screen test as Flextech PR head

Flextech Television, owner of the Children s Channel, Bravo and the Family Channel, has recruited its first head of corporate PR and marketing. Nicola Howson, the 26-year-old head of press and PR at Pearson Television, will join the company on 1 October. Flextech TV, which re-branded ...

CAMPAIGNS: FLOTATION; DR paints a bright future for Orange

telecomms market. But it quickly became a powerful brand and put a serious squeeze on market leaders ... the growing strength of the brand. Gradual profile-building was boosted in December when Orange ...

NEWS: Tele West picks Barrington Lloyd for rebranding

that the TeleWest brand is virtually unknown outside the industry because its franchise interests across the UK ...

 

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