13 Dec 1996
| by KATE NICHOLAS
brand for Omnicom s generalist PR interests which has a combined income
of around pounds 90 million ...
- is intended to improve recognition of the group as an
international brand.
Lobbyist Ian Greer ...
06 Dec 1996
| by DANNY ROGERS
Effectiveness Awards for its Good to Talk campaign.
And last week emerged as the UK s strongest brand in Marketing s brand
equity survey.
As for community relations, Ash says BT puts back pounds 50 ...
08 Nov 1996
company.
At C s
global brand.
Cable and Wireless is really under-valued as a company ...
08 Nov 1996
| by REBECCA DOWMAN
, because both companies were retaining
their existing brands and headquarters, as well as creating joint ...
11 Oct 1996
| by LEXIE GODDARD
years ago to build a
corporate communications division, uniting PR support for individual
brands ...
, external communications, internal affairs head Mike Maryon and
brand public relations manager Jane Sabini ...
23 Aug 1996
| by REBECCA DOWMAN
Think carefully before dishing out those company-branded PR freebies to
journalists - you may have...Think carefully before dishing out those company-branded PR freebies to
journalists - you may have a mini gold-mine on your hands.
NatWest UK head of PR, Paul Lockstone, was surprised to get a call from
the indispensible Phone Card Collector, which wanted to get hold of the
bank ...
23 Aug 1996
| by MARY COWLETT
closer relationship with their customer base, a greater
awareness of the WorldCom brand and an increase ...
16 Aug 1996
Flextech Television, owner of the Children s Channel, Bravo and the
Family Channel, has recruited its first head of corporate PR and
marketing.
Nicola Howson, the 26-year-old head of press and PR at Pearson
Television, will join the company on 1 October.
Flextech TV, which re-branded ...
12 Jul 1996
| by DANNY ROGERS
telecomms market. But it
quickly became a powerful brand and put a serious squeeze on market
leaders ...
the growing strength of the brand.
Gradual profile-building was boosted in December when Orange ...
14 Jun 1996
that the TeleWest brand is virtually unknown outside the
industry because its franchise interests across the UK ...