programme would focus on building the Supermarket Direct brand and raising awareness of the service ...
seeking some brand differentiation as the products they are offered become closer in function, quality ... in the minds of consumers, the overriding aim for companies must be to overlay strong corporate brand values on top of their product brands. These values include not only social responsibility, but also its ...
for PR, following the departure of brand communications manager Julia Nolan. The chain is currently ...
salary of around pounds 60,000 and will involve brand marketing functions and internal communications ...
Wool marketing body The International Wool Secretariat (IWS) has appointed former Asda PR manager Jeni Cropper to co-ordinate global PR. Cropper is now looking for a PR agency with international experience to assist with her communication plans for the IWS, which owns the Woolmark brand ...
Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has recruited The Red Consultancy...Costa Coffee, the Whitbread-owned coffee brand and cafe chain, has recruited The Red Consultancy as its first ever PR agency to keep it ahead in the increasingly competitive quality coffee market ... on the inherent qualities of the Costa Coffee brand and on the company s string of 50 retail outlets across ...
an international brand and says he is interested in moving into contract publishing. For a man used ...
and position the brand in the youth market. Also, to communicate the special emphasis Adidas attaches ... branding on gear of this sort and use the campaign theme Leopard changes his spots...to three stripes ... with Adidas branding featuring prominently in the pictures they ran of the boxer. There were 24 features ...
Round in June. Moxham s brief was to create pro-active brand awareness-raising campaigns ...
Scottish operation Tennent Caledonian Breweries, where he handled corporate and brand issues. He ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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