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NEWS: 1996 Mad cows, fat cats and blue Pepsi

brand for Omnicom s generalist PR interests which has a combined income of around pounds 90 million ... - is intended to improve recognition of the group as an international brand. Lobbyist Ian Greer ...

NEWS: STOP PRESS

and Semperit brands. H considering its options for the replacement of director designate Richard ...

PROFILE: Alan Goldsmith, Shell UK; Shell suits UK accountant

years for the Shell brand globally - Brent Spar and Nigeria - the company is in no mood for more ... brand s success. A life-long Shell man and qualified accountant, Goldsmith began his career ...

NEWS: PR EUROPE

agency in 1976 and sold it to Shandwick in 1988. The firm, which has adopted the Shandwick brand name ...

NEWS: STOP PRESS

Hasbro invites three to pitch for Play-Doh Toy company Hasbro is seeing pitches from three PR agencies for its Playskool and Play-Doh brands. Lynne Franks, Burson-Marsteller and Jackie Cooper, which already handles PR for Hasbro s Sindy doll, will pitch next week. Edelman to take ...

ANALYSIS: CEOs continue to brave the media’s scrutiny

as the custodians of the brand and face down criticism, says Virgin corporate affairs director Will Whitehorn. He ...

ANALYSIS: Avoiding suffocation amid gas deregulation

weeks ago shows that only three companies have brand awareness of more than five per cent ...

NEWS: Calor Gas fires up Key and GCI

that we were, we now need to move up our brand proposal, says Clifton. Adrian Wheeler, managing ...

 

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