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NEWS: Words Etc were enough to win Claris PR account

to move into the Windows market to supplement its mainstay of Apple-branded software. We have a wealth ...

NEWS: Hewlett-Packard picks Noiseworks for systems PR

and Arrow PR. Reporting to brand marketing manager Suzanne Bailey, Noiseworks will manage a ... -to-business press relations. They are really serious about brand management and corporate image building as well ...

NEWS: Arrow hits target with Fujitsu ICL

the Fujitsu brand. Sources reckon the agency s annual fee could be worth in excess of pounds 100 ... of business to business and consumer PR, he said. A lot of it is about brand recognition and competing ...

FOCUS: HI-TECH PR; Learning lessons the IBM way

the formidable strength of the IBM corporate brand and integrated the EMEA PR programme to focus on the promotion of this brand. Working with OA s Paris office. A year on, the network is fully ...

FOCUS: HI-TECH PR; Breaking down the network frontiers

the field and enhance brand qualities. Firefly s approach is different again, relying on non-exclusive partnerships under the Fireworks brand. We choose two or three partners in each country and the best agency ... growth economy, the discipline continues to flourish with the big international PR brands, European ...

NEWS: Globalink on the brink of a Worldcom alliance

s new business drive. The Globalink brand will be retained at least for the first year ...

NEWS: Firefly’s strategic edge helps land Compuware deal

Compuware s corporate brand in the UK. Despite turnover of dollars 614 million (pounds 409 million) last ...

NEWS: Kimberly-Clark poaches IBM UK PR chief

. PR for Kimberly-Clark, which owns Huggies nappies and the former Scott brand Andrex, was previously ...

SUPPLEMENT: TOP EUROPEAN CONSULTANCIES 1996; SWITZERLAND: Swiss lament

Brand PR and hi-tech appear to offer the most potential in this relatively static market...Brand PR and hi-tech appear to offer the most potential in this relatively static market The continuing trough in which the Swiss economy is languishing has made life hard for the country ... the Greater Zurich Area. Another area of potential growth is in brand/product PR. I think we have ...

NEWS: GCI tempts Evans to head up corporate and consumer PR

and Lenor brands during his seven years at the agency. He accepted a post at Shandwick Taiwan last ...

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