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13 Dec 1996
, will be involved in a range of new-media services designed to help build brands and elicit consumer reaction ...
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NEWS: SMI Group lands first Euro job for Intel rival
13 Dec 1996 | by GORDON MACMILLAN
is thought to have spent on its brand in western Europe. SMI created a virtual network ...
NEWS: Bank war on the cards as Amex ties in NatWest
12 Dec 1996 | by PATRICK BARRETT
s marketing endorsement and is likely to spawn co-branded Amex credit or debit cards issued by the bank ... to Amex s global merchant network next year, with the launch of its own-branded Amex card, understood to feature a new NatWest brand to rival Barclaycard. The bank has already signed a deal with United ...
NEWS: BT pushes community role
12 Dec 1996 | by JANE BAINBRIDGE
s heavyweight residential campaign. Simon Ingman, BT s head of brand and reputation, said: The corporate ...
NEWS: Publicis nets dollars 20m dealership account for Hewlett-Packard
06 Dec 1996
in London will create advertising for the dealer branding campaign, to be adapted for use in eight ...
NEWS: Customers vote BT as Britain’s strongest brand
28 Nov 1996 | by KAREN DEMPSEY
perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing....perceived by consumers as the strongest brand in the UK, according to new research undertaken for Marketing. BT comes top in this year s EquiTrend brand equity survey from Total Research, which ranks brands according to usage, awareness and perceived quality. The survey provides further ...
NEWS: Burgess and Co to implement TCSI’s European strategy
28 Nov 1996 | by ANTONY SAVVAS
equipment for IBM and markets its own brand, the Explora NC. The US company generates sales over pounds 65 ...
NEWS: STOP PRESS
28 Nov 1996
with the December 12 issue, 500,000 copies are being printed and will be branded with the Sega Saturn logo ...
THIS WEEK: Ericsson gives WCJ pounds 30m role
21 Nov 1996
to make its brand more consumer friendly....Swedish telecom firm Ericsson has handed a pounds 30m global account to Wunderman Cato Johnson to make its brand more consumer friendly. Ericsson, which has around 25% of the UK mobile phone market, already has a pounds 49m ad account through WCJ s parent company Young s branding and explain ...
THIS WEEK: CardCall threatens to sue UK newcomer
21 Nov 1996
. Zwebner, who launched a National Lottery branded card in the UK in August, has also denied press reports ...
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- Digital Marketing Project Manager Adam Recruitment £30000 - £40000 per annum, North West England
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
